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Tackling media challenges

  • digital landscape digital landscape

    A shifting digital landscape

    The broadcast industry is in the middle of a big shake-up.The shift to digital brings changes to both production and revenue models. New competition in the form of Over-the-Top (OTT) players like Netflix have created a genuine threat to traditional broadcasting schedules that can’t be ignored. And the impact of social media is also growing at an unstoppable pace.

  • New era of privacy New era of privacy

    New era of privacy

    The changing landscape means gathering insights on new consumer behaviours is critical, but it needs to be balanced against evolving privacy legislation and digital rights management. In such a complex environment, the introduction of advanced connectivity and cloud-based services is essential to rapidly adapt, innovate and collaborate for a new era.

  • Production and digital distribution Production and digital distribution

    Production and digital distribution

    The shift to digital production has reduced the need for physical footage – bringing down production and data transport costs. Legacy systems just can’t compete with the quality and speed of digital production, especially in terms of end-to-end workflows and time to market. But more can and needs to be done to leverage collaboration and drive efficiencies.

  • Multi-platform management Multi-platform management

    Multi-platform management

    The proliferation of smartphones and tablets is overtaking consumption both in and out of the home, bringing with it opportunities for new kinds of content. But there’s an element of unpredictability that broadcasters haven't faced before, with managing the development of content for multiple new platforms now a big challenge.

  • Content management Content management

    Content management

    Digital content libraries and archives bring new opportunities to generate revenue, with product placement and pre-watch adverts enabling advertising within on-demand channels. But huge data volumes make it a real challenge to retrieve archived data successfully without efficient metadata tagging systems.

  • Data analytics through social engagement Data analytics through social engagement

    Data analytics through social engagement

    Social media can bring new customer insight and drive real-time audience engagement through the second screen phenomenon. This has the potential to unlock relevant, location-based advertising, but gathering and processing the relevant information is a complex task – and needs to be balanced with audience expectations.

Related solutions

Being Ready means using the right solutions to help you do more for your audiences.

Why Vodafone

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Let’s talk Ready Business

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New customers 0845 241 9560

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