Amazon is a Ready Business
For the online retailer, being ready means letting book lovers buy, download and read on a device on the go with no contracts – just a smooth customer experience.
Amazon is one of the world’s largest retailers, first revolutionising the way we buy books before turning its attention to music, film, clothing and much more, including the growing e-reader market in recent years.
Following the launch of the Kindle Paperwhite 3G, Amazon sought a connectivity partner to deliver a consistent global user experience. Today Vodafone enables Kindle Paperwhite 3G users to have the ability to download a book in more than 150 countries.
Our experience with Machine-to-Machine (M2M) technology meant we could offer a global SIM to work with selected Kindle devices. The SIM picks up the local network when activated, letting customers register quickly and easily. Amazon can even use the same technology in multiple markets, speeding up supply-chain delivery and reducing costs.
By partnering with us, Amazon has simplified the customer experience, straight out of the box.