Do you have an app, service or product that’s a perfect fit for one of our Vodafone Passes? We’re always on the hunt for new apps and content, and we want to hear from you. There’s no fee for any content provider to be added to a Pass.
Any content or service provider can be featured on Vodafone Passes as long as it fits into one of the pass definitions below and meets our technical and legal requirements. Vodafone Passes give customers endless access to your app without using up their data. They’ll be covered by our endless data, so they can use it as much as they want at no extra cost.
Is it a match?
To partner with us, your app or service must match one of our four categories:
How it works
Identifying your app or service
We need to identify your service on our network so we can classify it as one of the services included in the offer.
We do this based on the parameters of how your service is delivered. This can be as simple as identifying the domain used for your service (for example www.yourservice.com), or the IP addresses of the servers delivering it (for example 10.1.1.1). The important point is that these parameters must allow your service to be uniquely identified.
We don’t need to know anything about what your customers are actually sending or receiving while using your service – we only need to identify the specific packets of data belonging to your service so we can assign them to the correct service pass.
Keep us up to date on changes to your app or service.
Once we have this technical information we’ll work with you to accurately identify your service. As well as getting this right at the start, it’s important that you tell us about any future changes to your technical information, so we can incorporate these and customers continue to enjoy the best service possible. Vodafone won’t offer any preferential treatment to our own services if they’re included in a Pass.
Joining the Vodafone Passes line-up
Matched with one of our categories? Great – you can apply to partner with Vodafone Passes.
Here's the process
1. Get in touch using the Apply Now button on this page
2. We’ll reply, asking you for basic info about your app/service/product
3. You’ll accept the app content restriction terms set by us
4. We’ll check your application, based on the requirements mentioned
5. If it’s accepted, we’ll get in touch to agree which category your app fits into
6. We’ll both sign a partnership agreement to work together
7. We’ll ask you for all the technical info we need to test your app
8. We’ll ask you for all the info we need to recognise third party app content
9. As part of the testing process we’ll test whether points 7 and 8 have been met
10. Your app will be included in the next Vodafone Passes rollout/release
11. Once you’ve joined as a service partner, we’ll only include your logo in our marketing materials if you agree
12. You’ll provide any tech support needed when you join the Vodafone Passes line-up, as according to our agreement
Get in touchApply now
Frequently Asked Questions
What types of app can join the Vodafone Passes line-up?
As long as your app, service or product fits into one or more of our categories it can join Vodafone Passes.
It also needs to meet our legal and technical requirements.
How do you categorise apps?
We currently have four core categories for apps: Social, Chat, Music and Video.
Categories are defined by general customer perception of the app, key functionalities of its service and by the most common patterns of use.
Can the category apps change?
Yes. We reserve the right to change the list of apps in our categories.
What if my app doesn’t fall into a specific category?
If your app doesn’t fit any of the existing categories, please apply anyway. We may introduce new categories in the future.
Will all traffic associated with apps be covered by endless data?
Only data stored and transferred from the servers of the app owner is covered by Vodafone Passes and excluded from the customer’s own data traffic. Any data that’s not stored on the partner servers will still use the customer’s data allowance - for example, if a video is hosted on a different platform.
Can Vodafone Passes be used abroad?
All of our Passes can be used in our 50 Roam-free destinations [PDF: 668KB] (subject to a fair use policy of 5GB a month for each Pass in these destinations). Passes cannot be used in the Roam Further or Rest of World zone.
My app features premium content – will this also be covered by endless data?
Only data use directly associated with the app or website is covered by our endless data for passes. If your app acts as a platform for content, it has to be hosted by you – any externally hosted content won’t be covered by endless data and will instead come out of a customer’s data allowance if they open it.
If your app or service is based on a subscription or one-off payment, customers will still need to pay you for that as normal.
Why has my application been rejected?
Apps are rejected if they don’t fit any of our categories, or don’t meet our basic tech and legal requirements, or align with our brand.