Choosing a smartphone platform

Choose a smartphone operating system

When you choose a phone, you're also choosing the platform (or operating system) it runs on – such as Android™, BlackBerry®, Apple iOS or Windows Phone. This is the brains behind everything your phone does. And there are real differences between manufacturers.

Best for setting up your phone just how you want it


Android™ is the mobile operating system developed by Google®. It’s used by several manufacturers, so there are lots of Android phones on the market at all price levels.

  • Phones to suit every taste and budget – from leading brands like Samsung and HTC
  • Choose from hundreds of thousands of free and paid-for apps from Google Play
  • Android phones sync easily with Google accounts

See all Android smartphones

New to Vodafone?

New to us icon

Pick a shiny new phone to enjoy on our network. Or keep yours and get a great deal on SIM only.

Fancy a smartphone?

Smartphone icon

Finding your perfect smartphone's a piece of cake. Tell us what features you want – and we’ll show you the phones you'll love.