Perspective series: Connected Nation - The digital impact on buying behaviour
There’s no denying that we live in an increasingly connected world. Super-fast broadband, smartphones, tablets and social networks all continue to grow rapidly.
4G mobile internet has well and truly arrived in the UK, and enabling technologies like cloud computing and the Internet of Things are becoming more mainstream.
So is the ‘hyper-connected’ consumer an accurate description of the average person in the United Kingdom today? Just how connected are we in reality? And what does this mean for companies in dealing with people – both as consumers and as employees?
If you’d like to know the answers to these questions, and discover the true state of play of connectivity, then this report can help you.