Industry expertise: Insurance
For the insurance industry, being ready means delivering a customer experience that gives you the competitive edge.
The insurance industry has seen a lot of changes in recent years, and the need to have that competitive edge is greater than ever. A combination of factors at a time when regulation is tightening has made competition between insurance providers fiercer than ever, putting pressure and focus onto your headline premiums.
Customer expectations are higher than ever, too. This, coupled with the rise in competition, has led to power shifting from the suppliers to the consumer. Insurance providers now need to move away from traditional business models, shape insurance products into more than just a commodity service, and deliver a customer experience that goes above and beyond expectations.