The benefits of an online presence have become clear in recent years. But while some businesses have digital plans in the pipeline, others have no intention of making the leap: either because they don’t know how, or they simply don’t think their business can work online.
In reality, embracing digital can help just about any organisation – whether it be with reimagining operations, or simply making current services more efficient.
So, here are some considerations for moving your business online.
If you’re a bricks-and-mortar shop, opening an ecommerce website can be a relatively simple jump with obvious steps. But what if you’re not in retail? How can you move your business online if you own a gym, a restaurant, or a consultancy?
The COVID-19 crisis has forced many to think outside the box. Businesses that once thought their offerings were ‘un-digitisable’ have found creative ways to engage customers online.
Here are some strategies that have been successfully adopted in recent months:
All it takes is thinking about your services carefully and exploring which of the digital tools and platforms at your disposal best mirror your business online.
It doesn’t have to be perfect – a little can go a long way.
Of course, moving your business online opens you up to a new audience, but you’ll need to continue appealing to your existing customers too.
So many more people are now experimenting with broad online services beyond basic shopping – make the most of this moment:
Finally, bear in mind that not everyone is comfortable with digital tools. Make it as easy as possible for people to access your site and navigate it.
Also consider how you can guide them through using your online services – whether that be over the telephone, or even sending them instructions through the post.
Ultimately, digital technology is not just something to help you in the short term. Once you get started, you’ll discover dozens of ways that being online can add value to your business in the long run.
Online doesn’t have to eclipse your day-to-day operations. Instead, explore how your digital and physical businesses can stand side-by-side. Invest in the right talent and resources accordingly and build a business that can reap all the benefits that digital has to offer.