Shopify is an ecommerce platform that you can use to build an online store for your business. It gives you the tools you need to sell your products online and manage sales.
Get ready to unlock the potential of your Shopify store using SEO. In this article, we’ll give you a helpful guide to optimise your Shopify website for search engines. With an effective SEO strategy in place, you can increase traffic to your site, improve your chances of being found online, and make more sales. Need an SEO refresher? Take our quiz and test your knowledge.
From keyword research and on-page optimisation to content marketing and amplification, here’s what you need to know when it comes to ecommerce SEO.
Step 1 - Keyword Research
It’s important to understand the words people are using to search for the type of products or services on your website so you can factor them into your content. There are lots of handy tools, like Google Keyword Planner, Moz Keyword Explorer, and Semrush that can help you find the relevant keywords and how often they’re being used.
Step 2 - On-Page SEO
Now you have your keywords, it’s time to optimise your Shopify store’s content. Use the keyword research from Step 1 to craft the writing on your page to make it more appropriate for your audience. Try to include these words into headings, product descriptions and meta descriptions. Your aim should be to provide readers with relevant and valuable information to improve their experience of being on your site.
Step 3 - Technical SEO
Think about doing a technical audit of your ecommerce store and fix anything that comes up. Technical issues can have a negative impact on your rankings, so it’s a good idea to audit regularly. Your website should be mobile-friendly, easy to use and it needs to load fast. Other things to look at include your site structure and internal linking.
Step 4 - Content Marketing
It’s no secret that content is important. Having informative and engaging content helps you connect with your readers and provides them with value. Blog posts, how-to guides, and infographics are a great way to resonate with potential customers. When your content is high-quality, the more likely you are to drive more traffic to your online store. This type of content is also ideal for sharing and promoting on social media.
Step 5 - Amplification
Amplify your marketing to increase your online presence by using powerful tactics like link building and digital PR. You could try collaborating with influencers to build a buzz around your brand and get backlinks to your Shopify store, and writing guest blogs for other websites is a helpful way to reach new audiences.
Step 6 - Measurement
Measuring and monitoring the performance of your ecommerce SEO is a smart move. Make the most of tools like Google Analytics (or GA4) which have really useful insights into things like traffic, sales, and how long people are staying on your website. Keep a close eye on data around your organic traffic (traffic from search engines), as well as bounce rate (the percentage of people who leave your online store after only visiting one page) and conversion rate (the percentage of people on your site that buy from you).
By following these steps and making sure to do keyword research, optimise and create quality content, fix technical issues, boost your marketing efforts, and keep track of performance, you’ll be setting your Shopify store up for growth.
Think: maximising your visibility and getting in front of the right people online, higher credibility resulting in more potential customers clicking through to your website, and ultimately, the opportunity for improved sales and revenue.
Time to put your SEO hat on!
If you’d like to hear more about search engine optimisation for your ecommerce website, take a look at how free software can help you check your performance. You can also chat with our helpful V-Hub Digital Advisors for 1-2-1 support.
Available Monday to Friday, 8am-6pm, our friendly team are here to provide guidance and support on the topics that matter to your business.