Changes to our pricing

From 28 June 2014 we’ll be making some changes to our pricing. These changes will happen automatically so you won’t need to do anything. Please read this page for details on what these changes are and how they’ll affect you.

Changes to roaming charges in EU-regulated countries

From 1 July 2014 you can use your phone in Europe for less because we’re reducing the rates you’ll pay to make calls, send texts and use data. So you can keep in touch with home and worry less about costs when using your phone abroad.

Our new standard rates will apply from 1 July 2014:

Roaming charges in Europe Current cost New cost
Making a call to another country (charged by the minute, 30 second minimum call charge) 24.5p 18.7p
Receiving a call from another country (charged by the minute, one second minimum call charge) 7.1p 4.9p
Text message 8.1p 5.8p
Data including mobile broadband 45.9p per MB 19.8p per MB
Picture message 37p 19.8p

These rate changes will apply in all our Europe zone countries apart from Albania, Bosnia and Herzegovina, Channel Islands (Jersey, Guernsey), Faroe Islands, Isle of Man, San Marino, Switzerland and Turkey.

To save you from running up unexpected costs we currently cap the amount you can spend on data outside your monthly allowance at £42.50. Once you spend this amount your data usage will stop. From 1 July 2014 this capping limit will change to £41.29. This cap does not apply if you are opted into Vodafone EuroTraveller or if you have opted out of data capping. To opt out of data capping text UNCAP to 40209 or call our customer services team on 191 on your Vodafone mobile.

Opt in to Vodafone EuroTraveller and you can use your UK minutes, texts and data allowance in our Europe Zone as you would back home, for £2 extra a day until 31 August. This could make your savings even greater when using your phone in Europe. To opt in text ADD to 40506 or call 5555 from your Vodafone mobile.

If you’ve already opted into EuroTraveller these changes will not affect you.

Pricing changes outside of your monthly allowance

Like most businesses in the UK our costs are rising so we need to review our prices now and again. Because of this we’re increasing the rates you’ll pay when you go outside your monthly allowance of minutes, texts and data.

You can avoid paying any of these charges by making sure you’re on the right plan for you – with the right amount of minutes, texts and data – so you can enjoy a worry-free mobile experience. Call us on 191 or pop in to your nearest store so we can help find the right plan for you.

Our new pricing if you go outside your monthly allowance will take effect from 28 June 2014:

Standard UK call charges Current cost for a  minute (one minute minimum call charge) New cost for a minute (one minute minimum call charge)
Calls to UK mobile networks, standard UK landlines (starting 01, 02, 03) and voicemail 40p 45p
UK message charges Current cost for a message New cost for a message
Standard text message (up to 160 characters) 15p 18p
Non-standard UK text messages, such as call-forwarding services (to numbers such as 07744, 07755) 15p 18p
Long text message 16p 18p
Picture message 37p 40p
UK data usage (where your plan includes a monthly data allowance) Current cost New cost
Data usage (above your monthly allowance) £6 for 250MB £6.50 for 250MB
Non-standard UK calls Current cost for a minute (one minute minimum call charge) New cost for a minute (one minute minimum call charge)
Calls to freephone numbers (0800, 0808, 050) 14p 20.4p
Calls to non-geographic numbers (0845, 0870) 14p 20.4p
Calls to 0871, 0872, 0843/4 35p 40p
Calls to premium-rate services (starting 09) 60p to £2.10 75p to £2.25
International texts from the UK Current cost New cost
Worldwide (up to 160 characters) 30p 35p
Directory Enquiries Current cost for a minute (one minute minimum call charge) New cost for a minute (one minute minimum call charge)
Calls to Vodafone’s preferred directory enquiry number (118 881) 85p No change
Calls to 118 500, 118 404, 118 247 and 118 212 £2.25 to £3.75 £5
Calls to 118 118, 118 661 and 118 888 £3.25 No change

Please use our 09 and 118 price checker to see what you’ll pay.

No increase if you stay within your monthly allowance

Although we’ll be increasing the prices you pay outside your monthly allowance, we promise we won’t put up the monthly charge you pay for your plan when you stay within your allowance. This is our commitment to you for as long as your agreement lasts.

All of the above changes will not affect your eligibility to upgrade.

We’re committed to building Britain’s strongest network. To do this we’re spending more than £2.5m each day on improving our UK network and services.