Closing the digital divide: bridging the gap for a connected future Viewpoint | Nicki Lyons | 06 Oct 2023 In this Viewpoint, Nicki Lyons, Chief Corporate Affairs and Sustainability Officer at Vodafone UK, explores why the digital divide must continue to be addressed collaboratively, and why it requires a flexible long-term approach. She shares how – one year on from its expanded everyone.connected strategy and the launch of its social broadband tariff – Vodafone UK is taking measures to ensure it stays close to the ever-evolving causes of the digital divide, and crucially, the experiences of those who fall on the wrong side of it.