Press Release | 14 Oct 2019

Vodafone and AO extend online retail partnership to bring more choice for UK consumers

Vodafone today signed a new strategic partnership with AO – the leading online electricals retailer – to include new services such as Vodafone Unlimited, its recently launched range of unlimited mobile data plans for both 4G and 5G, as well as VOXI, Vodafone’s youth brand that offers endless data on social media.

Online is the fastest growing channel for customers buying mobile and in strengthening its partnership with AO, Vodafone can offer even more consumers greater choice and low prices.

These new, always-connected services from Vodafone are designed to help people make the most of their time online by giving them fast internet access without the worry of running out of data. The new agreement broadens and deepens the range of Vodafone products available to AO customers, including Vodafone’s home broadband service – the fastest growing service of its kind in the UK – and its relaunched home fibre packages. There is also a commitment from both parties to explore further opportunities including Internet of Things (IoT).

The partnership complements Vodafone’s own expanding online and high street presence, and builds on its improving commercial momentum in the UK as a leading tech communications provider.

Vodafone UK’s Chief Executive Officer Nick Jeffery said: “We’ve partnered with AO to give consumers more choice and better value, whether through our unlimited data plans and entertainment packages for households with multiple devices, or VOXI, our youth brand that offers endless data on social media.”

John Roberts, AO Founder and Chief Executive, added: “AO is determined to bring value, choice and service to customers in the UK mobile phone market and this is another big step on that journey. As an online retailer, we can offer lower prices for customers. This extended partnership with Vodafone will also provide them with access to some of the very latest network innovations, especially 5G, at a time when connected devices are playing an increasingly central role in people’s lives.

This partnership reflects the way that customers are shopping for mobile today which is great news for customers and a huge vote of confidence in AO’s recent move into the mobile phone market.”

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About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

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