Press Release | 29 Jan 2018

Beat micro stress with V by Vodafone

The average person in the UK spends the equivalent of 27 days a year worrying about ‘micro-stresses’, such as losing a wallet, bag or keys, according to research commissioned by Vodafone UK.

Cityscape featuring people using V by Vodafone IoT products

The average person in the UK spends the equivalent of 27 days a year worrying about ‘micro-stresses’, according to research commissioned by Vodafone UK. Amid our busy lives, we are being affected by everyday anxieties such as losing a wallet, bag or keys.

The research was commissioned to understand the impact of small stresses over time. Vodafone UK is using its network and its new ‘Internet of Things’ (IoT) product range, called V by Vodafone, to enable consumers to stay connected to the things they care about – including a bag, pet or car.

Dr David Lewis, one of the UK’s leading psychologists for MindLab International, has warned that as lives get busier, people are experiencing small daily stresses which can have a cumulative effect over time.

The poll of 2,000 adults found that people in the UK will spend just under two hours every day feeling tense. Nearly two thirds pinned this on the pressure and demands of everyday life, with 38 per cent putting it down to a lack of time. In fact, respondents said they experience stress 3,676 times every year, with six in 10 believing these small stresses are having an impact on their wellbeing.

The research revealed the top 15 stress-triggers, with losing a wallet coming out on top. Leaving a bag on public transport, a pet going missing, losing a bank card and having our car break down also featured.

New technology can help

The study was commissioned by Vodafone to help develop ‘V by Vodafone’ – a new range of smart products to make people’s lives easier and less stressful by helping prevent the loss of cherished items. The V products can help customers keep tabs on their bag, car or even their pet via their mobile phone.

V-Bag, V-Pet, and V-Auto attach to a bag, pet or car and then connect to Vodafone’s network using an App on a smart phone. Customers can keep track of the important things in life, reducing the stress of losing them.

Glafkos Persianis, Commercial Director, Vodafone UK said: “The Internet of Things has huge potential to make our lives easier. That is why we have launched V by Vodafone, to give our customers extra peace of mind about the things they care about.”

Key Findings

Three out of four people surveyed agree that losing things causes them stress, with one-third admitting they lose things because they are busy and always rushing. Just under one in five confessed to misplacing items because they are disorganised, with 27 per cent saying they are forgetful. The research also found adults will lose six items every month and spend a total of one hour and 48 minutes hunting down these lost belongings.

Dr David Lewis said: “While these individual stresses may not significantly affect an individual’s physical or psychological performance, a build-up of ‘micro-stresses’ can affect a person’s well-being.”


Notes to editors:

Top 15 Stresses

  1. Losing my wallet
  2. Leaving a bag or my belongings on public transport
  3. Losing my phone
  4. Losing a bank card
  5. My pet going missing
  6. Having my car break down
  7. Missing a flight/train/bus
  8. Forgetting to lock the back or front door
  9. Losing my keys
  10. Having an argument with my partner
  11. Being on time for things/not being late
  12. Not having cash on me when I need it
  13. Forgetting passwords
  14. Missing an appointment
  15. Having enough money to last me until the end of the month

Product Information

V-Auto by Vodafone uses the same IoT technologies developed by Vodafone for some of the world’s most advanced connected cars. The “plug and drive” dongle can be added to most vehicles on European roads manufactured since 2002. The “V-Auto by Vodafone” dongle is fitted to the car in seconds by the customer and is fully configured within minutes.

Once connected, “V-Auto by Vodafone” adds the following capabilities to any compatible vehicle:

  • Auto SOS: the car owner will be contacted and offered support in the event of an accident in their home country. An automated call will be made to the emergency services if there is no response. The Auto SOS function provides the kind of eCall capability that will be a mandatory safety feature fitted in all new cars sold in the European Union from 2018, but does so simply and cheaply for millions of older vehicles that would not otherwise benefit from this life-saving technology.
  • Find My Car: enabling the car owner to track the whereabouts of their vehicle.
  • Safety Score: providing driving performance statistics on every journey. This is ideal for helping younger or inexperienced drivers improve their road sense.

V-Camera by Vodafone is a high-definition mobile security camera that automatically connects to Vodafone’s IoT network. This enables customers to set up continuous remote video monitoring of any location where there is 3G or 4G coverage.

V-Pet by Vodafone is a location and activity tracker for dogs and cats. Owners can track their pets using a combination of GPS and the mobile network and get smartphone alerts if their pet strays from a designated area. They can also use the activity monitor to track their pet’s movements and sleeping patterns.

V-Bag by Vodafone is an advanced briefcase, handbag and schoolbag tracker that helps customers reduce the risk of theft or loss. Customers can set up a smartphone alert to notify them if a bag leaves a designated area such as a playground or crowded bar.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

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