VOXI by Vodafone, the mobile network for social media lovers, today unveils its new ad campaign, 'The Fun Never Ends' to promote its Unlimited Social Media proposition.
The tongue-in-cheek campaign sees two newly created characters scrolling and sharing experiences and laughs for eternity thanks to their Unlimited Social Media plan.
The TV, social and digital adverts see the two new characters who just happen to be a pair of brains encased within glass jars, going through the emotions of browsing for the latest trainers or trying to save a glorious plate of beige fish and chips with a filter.
Beyond the archetypal stereotype of scrolling social media mindlessly, the characters use it to connect, learn, share their interests with others, and educate themselves – a true reflection of the VOXI customer.
The advert was produced by creative agency AMV BBDO and is their first campaign for VOXI. The agency also created dynamic OOH (Out Of Home) for key locations across the UK that will be pulling real time social media trends live.
With versions of 20”, 15”, 10” and 6”, the ads can be seen on VOD, Facebook, Snapchat, Instagram, and YouTube as well as on TikTok and Twitter later in the year.
Maria Koutsoudakis, Brand and Marketing Director, Vodafone UK and VOXI, said: “In a cluttered telco market, we needed a campaign that would create cut through and fame for VOXI’s unique proposition. Reviewing the market today, it’s clear that the surreal and humorous quadrant was a wide-open space for us.
“We also know how important social media access is to this generation, and wanted to celebrate the positive, entertaining, educational and career aspects that it provides.”
Mike Hughes and Dalatando Almeida, Creative Directors at AMV BBDO, said: “We are rather fond of our immortal characters. Not only because they help us dramatise the benefit of VOXI’s Unlimited Social Media, but because they go against the category cliché of just showing young people doing cool stuff.”
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