Press Release | 09 Jun 2023

New VOXI ad campaign highlights the spirit of sharing, learning and connecting together through social media

VOXI by Vodafone, the mobile network for social media lovers, today unveils its new ad campaign, 'The Fun Never Ends' to promote its Unlimited Social Media proposition.

The tongue-in-cheek campaign sees two newly created characters scrolling and sharing experiences and laughs for eternity thanks to their Unlimited Social Media plan.

The TV, social and digital adverts see the two new characters who just happen to be a pair of brains encased within glass jars, going through the emotions of browsing for the latest trainers or trying to save a glorious plate of beige fish and chips with a filter.

Beyond the archetypal stereotype of scrolling social media mindlessly, the characters use it to connect, learn, share their interests with others, and educate themselves – a true reflection of the VOXI customer.

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Vodafone UK’s youth brand has won the Which? accolade for the second year running.

The advert was produced by creative agency AMV BBDO and is their first campaign for VOXI. The agency also created dynamic OOH (Out Of Home) for key locations across the UK that will be pulling real time social media trends live.

With versions of 20”, 15”, 10” and 6”, the ads can be seen on VOD, Facebook, Snapchat, Instagram, and YouTube as well as on TikTok and Twitter later in the year.

Maria Koutsoudakis, Brand and Marketing Director, Vodafone UK and VOXI, said: “In a cluttered telco market, we needed a campaign that would create cut through and fame for VOXI’s unique proposition. Reviewing the market today, it’s clear that the surreal and humorous quadrant was a wide-open space for us.

“We also know how important social media access is to this generation, and wanted to celebrate the positive, entertaining, educational and career aspects that it provides.”

Mike Hughes and Dalatando Almeida, Creative Directors at AMV BBDO, said: “We are rather fond of our immortal characters. Not only because they help us dramatise the benefit of VOXI’s Unlimited Social Media, but because they go against the category cliché of just showing young people doing cool stuff.”

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About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

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