Press Release | 20 Nov 2018

Brits signal a taste for telematics as technology helps make driving safer, cheaper and greener

How Vodafone's Internet of Things (IoT) technology and a partnership with Admiral Insurance is helping to make driving safer, cheaper and greener.

At the CBI Annual Conference, Vodafone’s Enterprise Director Anne Sheehan outlined how Internet of Things (IoT) technology and a partnership with Admiral Insurance is helping to make driving safer, cheaper and greener.

On stage with Gunnar Peters, Admiral’s Head of Telematics, she outlined how Vodafone’s connectivity and secure data processing helps Admiral assess responsible driving and price their policies accordingly. It also provides instant data in the event of a crash. This means the emergency services can be called and also speeds up any claims process. These policies are known as Usage Based Insurance (UBI).

Adoption of UBI across Europe is currently low – Italy leads the way with 17% of policies and the UK follows with around 2% of policies. However, new research from Vodafone suggests widespread driver support for telematics, providing there is a benefit:

  • 63% of respondents are ‘open’ or ‘could be persuaded’ to have technology in their vehicles if it resulted in rewards for safer driving.
  • the biggest incentive for take-up would be a reduction in insurance premiums (68%), followed by reduced fuel costs (62%) and then reduced environmental impact (48%).

Anne commented: “As the global leader in IoT, with over 70 million connections around the world, we understand the potential it has to change the way we all do business. In the insurance world, we’ve seen how telematics can increase customer loyalty and enable organisations to create tailored solutions. As well as the immediate benefits of encouraging more efficient driving, telematics can pave the way for exciting developments in the future. For example, it could be used to provide live data on traffic flows, accurate weather reporting and vehicle-2-vehicle communications to help reduce the risk of collisions.”



Note to editors

Vodafone is the digital telematics partner for Admiral Insurance, the UK’s largest car insurance provider. Vodafone provides the underlying telematics services for the Admiral LittleBox offer, including devices, connectivity, data management and crash analysis. This results in an approach to customer claim handling which is increasingly data-led and integrated with additional services for the customer. The ‘black box technology’, delivered through IoT networks, monitors speed, acceleration, braking and manoeuvring around corners. It rewards responsible driving with lower premiums.

Businesses, as well as consumers, are seeing the positives of IoT technology.  In Vodafone’s Digital, Ready? report, to be published soon, over half (58%) of business leaders believe embracing IoT technology is essential to be successful; and 31% of all organisations intend to adopt IoT in the next two years.

For more information, please contact:

Vodafone UK Media Relations

Tel: 01635 693 693



About Vodafone UK

Vodafone UK is part of Vodafone Group, one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 44 more, and fixed broadband operations in 18 markets. As of 30 September 2018, Vodafone Group had 531.9 million mobile customers and 20.4 million fixed broadband customers, including all of the customers in Vodafone’s joint ventures and associates. For more information about Vodafone UK, please visit:

Vodafone UK partners with businesses of all sizes – from start-ups and small businesses to the largest corporates and the public sector. The company has worked with UK businesses for over 30 years, starting out as a mobile provider and becoming one of the UK’s leading total communications partners. It provides a range of voice and data services, secure communications infrastructure, fixed and contact centre capability, and unified communications, and was the first mobile phone operator to offer a truly converged service for fixed and mobile.





About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


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