A user can write their own Sendit or choose from a list of options, such as ‘Ask me anything’ or ‘In the car, entertain me’. Or a user can choose a question-based game such as ‘Guess Who – reply with a clue and I’ll guess who you are’. They can also play ‘AR’ (Augmented Reality) games which show animations on top of a photo or video. Users can also message Sendit creators or search for other users, including finding people who live nearby.
People can share a link to their Sendit or game with others or they can share it directly on Snapchat. Users have a limited number of guesses to find out who has sent a message or they can pay to reveal hints about the sender. Users are rewarded with ‘trophies’ for posting Sendits and receiving responses.
A person can create their own ‘AI’, which is an automatically created profile. To create this AI profile, the app requires a selfie photo and the answers to personal questions such as which school the person attend (picked from a list based on location data), who you text the most, whether they are single, their ethnicity, religion and other personal information. An AI profile is created combining fake information as well as data from the answers provided. The AI profile has a bio and different sections about the person’s personal life, love language, red and green flags, star signs and ‘standards’ (dating preferences including gender, income and ethnicity). The AI profile can be searched by other users. A user can control whether their AI has permission to find other users with similar interests and message their AIs. They are prompted to share their AI profile on Snapchat so that other people can Sendit questions and receive AI-generated responses. A user can also provide a voice recording so that friends can get realistic voice replies from their AI.
There are no parental controls on Sendit. However, a user can hide sections of their AI profile and prevent friends from sending messages to their AI and getting auto responses. They can report a harmful message to the app and block the sender. They can also use the safety settings on Snapchat to apply to Sendit messages sent on Snapchat.
