Nicki Lyons, Vodafone’s UK Chief Corporate Affairs & Sustainability Officer, went to Finsbury Park in North London to meet charity partner, The Trussell Trust, as it launched its 'Guarantee our Essentials’ campaign on Tuesday.
Explaining the reasons for the awareness campaign, which involved a giant till receipt outlining the real cost of everyday essentials, Eniola Akinlabi, Campaigns and Communications Manager at The Trussell Trust’s Tottenham food bank, told Vodafone UK News: “We are demonstrating how the basic rate of universal credit doesn’t add up. It’s not enough to cover the essentials for people and we just want to raise awareness of that.”
The Trussell Trust is a key partner in Vodafone’s everyone.connected campaign, helping to distribute free SIMs loaded with calls and data to people visiting its national network of food banks.
So far the everyone.connected campaign has provided connectivity to more than a million people in need throughout the UK, and The Trussell Trust itself is working to distribute 200,000 of these Vodafone SIMs. Vodafone now aims to connect a further three million people by the end of 2025.