Press Release | 14 Mar 2024

Vodafone launches ‘The Great British Telecoms Switch’

Sign up for Vodafone Full Fibre 900 broadband and get up to £100 to cover exit fees, so switching is easier for those stuck in expensive contracts.

  • People currently with BT, EE and Sky can get the same quality broadband for less by switching to Vodafone – with BT customers making the biggest saving of more than £200**.
  • Vodafone will offer broadband customers signing up for Full Fibre 900 up to £100 to cover exit fees, making switching easier for those stuck in expensive contracts.
  • Vodafone Pro II Broadband combines the largest full fibre footprint, of more than 15 million homes, with its market-leading WiFi 6E Ultra Hub and Booster, delivering the UK’s fastest WiFi technology throughout the home.

Vodafone has launched ‘The Great British Telecoms Switch’, a new campaign to help people get a better deal for their broadband.

Consumers that are currently with providers who use the Openreach network, including BT, EE and Sky, can get the same reliable broadband for less by switching to Vodafone. BT customers can make the biggest saving of more than £200** on average. To help take the hassle out of changing broadband provider, Vodafone is offering customers switching to its Full Fibre 900 package up to £100 to cover early termination fees.

Full Fibre broadband: Everything you need to know

Full fibre broadband is in the news a lot, but there are crucial differences between the types you can get. We explain what those are and why it matters.

Many UK consumers are unaware that BT, EE, Sky and Vodafone broadband all receive the same broadband technology, supplied by Openreach, who run some of the country’s broadband network. There has never been a better time to switch broadband providers, with new customers exempt from any mid-contract price rises until April 2025.

Max Taylor, Chief Commercial Officer, Vodafone UK, said: “We are launching The Great British Telecoms Switch to help people save money on their broadband and make it easier for them to switch. We are committed to Ofcom’s
One Touch Switching’ regulation, though disappointed that it was delayed by our competitors. We are therefore calling on them to make sure they hit the new deadline and start making it easier for customers to get the best deal.”

Paolo Pescatore, industry analyst, PP Foresight, said: “It’s great to see such excitement in the fixed-line broadband market. Despite the Ofcom ‘One Touch Switch’ regulation being pushed back yet again, providers such as Vodafone are not resting on their laurels by ensuring choice at affordable pricing and, more importantly, making it easy to switch. They are definitely one to watch as they continue to disrupt, reignite and kickstart the market.”

The Great British Telecoms Switch

Underscoring Vodafone’s commitment to empowering small businesses with affordable, reliable, and high-speed broadband connectivity, SoHo (Small Office/Home Office – 1-9 employees) customers switching to a Vodafone Business Broadband Pro II tariff, before 30 April 2024, will save up to £514 when compared to BT Halo for Business – over 24 months and with no upfront costs.

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Notes to Editor

Leaving fees? We’ll help cover them. Also referred to as the Vodafone Home Broadband Switcher credit offer:
If you need to pay an exit fee to switch to Vodafone Full Fibre 900, Vodafone will offer you up to £100 to help cover your early termination costs. Only available via Vodafone directly. Customer full terms and conditions of the Switcher credit offer can be found on the Vodafone UK website.

According to the sources below:

UK Broadband Statistics 2023 – Broadband Facts and Stats Report (

FY24 financial results & events – Financial reporting & news – Investors | BT Plc

Pricing comparison (verification)




Vodafone Acquisition Pricing Average (all tiers)
ARPU: Average Revenue per Unit
Calculated as average of all acquisition pricing live March 14th = £31

** Save more than £200: Vodafone Fibre 2 (average download speed 67Mbps): 24-month min. term, £27 a month for 24 months (total = £648). Vs BT’s Fibre 2 Home Broadband and Phone package (average download speed 72Mbps): 24-month min. term, £35.99 a month for 24 months, (total = £863.76). Total saving over 24 months = £215.76. Comparison excludes new line installation costs & reward cards. Correct as of: 1 March 2024. See the Vodafone UK website for more.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587