As Official Connectivity Partner, Vodafone will use its connectivity capabilities and cutting-edge technology to deliver an incredible, immersive AR experience for festival goers.
- Vodafone announces a new multi-year music partnership with American Express presents BST Hyde Park.
- As Official Connectivity Partner, Vodafone will use its connectivity capabilities and cutting-edge technology to deliver an incredible, immersive Augmented Reality (AR) experience for festival goers and music fans.
- Customers will receive exclusive rewards, including ticket access and money-can’t-buy experiences through Vodafone’s VeryMe Rewards programme.
Vodafone has today announced its return to live music with a multi-year partnership with the iconic British festival, BST Hyde Park, as Official Connectivity Partner.
The deal, brokered by AEG Global Partnerships, will see Vodafone use its extensive connectivity and technology capabilities to deliver an incredible AR experience for music fans to celebrate. Vodafone will keep festival-goers connected through the power of its 5G network and innovative onsite activations.
The festival returns to the capital after a two-year absence, taking place over three weekends in June and July. The festival will feature legendary headliners including Elton John, The Rolling Stones, Pearl Jam and Duran Duran alongside support from today’s rising stars.
Vodafone is offering customers the opportunity to win tickets to BST Hyde Park through its VeryMe Rewards programme. Tickets will be up for grabs throughout May and June and Vodafone customers will be able to enter regular Prize Draws and Instant Wins by using the My Vodafone app and tapping on ‘VeryMe’.