Press Release | 03 Nov 2023

Vodafone launches its new Christmas campaign which celebrates the power of connection to bring joy this festive season

The multi-platform campaign features a hero elf, symbolising the power of connection to bring joy this festive season.

  • Vodafone’s latest Christmas ad campaign shows customers they can ‘Feel The Connection’ on Vodafone’s reliable award-winning network*. 
  • The multi-platform campaign features a hero elf, symbolising the power of connection to bring joy this festive season. 
  • The new 30-second Christmas television commercial (TVC) created by Vodafone and Ogilvy UK is set to air tonight (3 November 2023) and it will be live during Stand Up to Cancer on Channel 4.

Vodafone has today launched its new Christmas advertising campaign, focused on the importance of connecting to the people and things that matter most this Christmas. The uplifting story highlights how Vodafone’s reliable award-winning network has the power to help people and families stay connected, which is an even bigger priority throughout the festive period.

At a time when many customers are facing difficult circumstances and the prospect of trimming back on Christmas spending, almost half of people (46%) want to see Christmas campaigns that reminds them of better times.** Vodafone’s new warm and uplifting Christmas ad brings to life the importance of spending time with loved ones and epitomises Brits’ general feelings to the festive period this year.

Singer with no voice box performs magical Christmas carol thanks to Vodafone’s 5G

“I never thought I'd get to perform again in this way,” says singer Tanja Bage in first-of-its-kind 5G Christmas duet with Martine McCutcheon.

Directed by the award-winning Vince Squibb and created by Vodafone and Ogilvy UK, the 30” ad centres around the mischievous star of the show Lily, who is trying to set a cunning trap to capture Santa on her wireless camera with the help of her toy Elf and Vodafone’s reliable award-winning network. With the trap set, Lily keeps checking her parents’ phone to see what is happening on her camera but there is no sign of Santa. When she wakes up on Christmas Day to find the carrot and milk she left out is almost all gone, she runs upstairs to check the video footage with her parents, only to discover Santa has been and she has successfully captured a video of him cheekily waving to the camera.  

Maria Koutsoudakis, Head of Brand, Vodafone UK, said: “In today’s cultural climate we have listened to the customer and understood their desire to have something optimistic and light hearted during this festive season. As a brand we know the important role our connectivity plays in family life, and wanted to celebrate this through the eyes of a tech savvy little girl who gives a whole new twist to the elf on the shelf. Our little elf gives us a creative vehicle to symbolise connectivity, and allows us to stretch the idea and the positive feel-good factor, across all our touch points.”

'Merry Christmas': The 30th anniversary of the first text message

Legend has it that 30 years ago, on 3 December 1992, an SMS text message was sent over the Vodafone network to an Orbitel 901 “portable” telephone weighing in at 2.1kg.

Justin Cox, MD at Team Vodafone, Ogilvy UK: “At this magical time of year creating special moments for friends and families is the most important role a brand can play. Vodafone and Ogilvy UK are very proud of this latest #FeeltheConnection campaign. Wherever you are, whoever you are with, feeling connected at Christmas is the ultimate gift.”

This new TVC campaign is available to watch now across TV, VOD, cinema, and Vodafone UK’s YouTube channel. It will run until 24 December 2023, following its debut on 3 November 2023 with a 30-second ad running on a number of spots, including ITV’s I’m A Celebrity… Get Me Out Of Here! and Big Brother, as well as Channel 4’s Married at First Sight UK, The Last Leg and Taskmaster. It was created and developed by Ogilvy UK and features the track “I Found You (feat Hayla)” by Sub Focus.

Stay up-to-date with the very latest news from Vodafone by following us on Twitter and LinkedIn and signing up for News Centre website notifications.


Notes to editors: 

*Reliable, award-winning network: The UK relies on Vodafone as a network provider as it: i) powers critical national infrastructure and 77% of emergency services, ii) has coverage in 99% of UK homes, iii) covers 96% of the UK and iv) has won numerous awards. See full details and awards on our Network page.

**Source: Marketing Beat: Christmas 2023: How brands and marketers should approach this year’s festive ad season

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587