Press Release | 13 Sep 2017

‘Digital Super Towns’ hold the key to UK growth

From Tynemouth in the north to Bath in the south, more than 50 towns and cities across the UK have digital potential just waiting to be unlocked, new research commissioned by Vodafone reveals.

From Tynemouth in the north to Bath in the south, more than 50 towns and cities across the UK have digital potential just waiting to be unlocked, new research commissioned by Vodafone reveals

More than 50 towns and cities in the UK have the potential to become ‘Digital Super Towns’, or places where local businesses and communities are fully exploiting their digital resources to drive economic growth, a study commissioned by Vodafone shows.

These Digital Super Towns of the future can be found right across the country, and by fostering their development, the Government and local policymakers can help boost UK growth and productivity. As research by Tech City1 has shown, digital tech industries already generate £161 billion of turnover for the UK economy.

A scorecard of future digital leaders

‘Digital Super Towns: Unlocking the UK’s Digital Potential’ is the first of two2 studies Vodafone has commissioned as part of a new campaign to promote regional development and support the UK as a global digital leader.

Authored by Steve Hughes, a former Bank of England economist, the study focuses on towns and cities across England3 with populations of over 40,000, and looks at three factors that are critical to the UK’s future as a digital leader. These are digital infrastructure, such as 4G coverage; a digital economy, which includes businesses such as software companies; and digital skills, which are estimated using indicators such as school performance data. The study uses these three elements of digital potential to create a scorecard of the towns and cities best-placed to become tomorrow’s digital leaders.

Included in the scorecard are a range of towns and cities ideally suited to become Digital Super Towns. These are:

  • Altrincham
  • Tynemouth
  • York
  • Solihull
  • Bath

Altrincham, situated eight miles away from Manchester city centre, earns high scores in all three categories of digital potential because it has widespread 4G coverage, a skilled workforce, and a cluster of digital businesses in close proximity to one another.

Building Digital Super Towns

To pave the way for Digital Super Towns, Vodafone is calling on the newly elected “metro mayors”, as well as local and national government, to establish Digital Enterprise Zones in the towns and cities highlighted in the study. These Digital Enterprise Zones are designated geographic areas created to help local companies and communities fulfill their digital potential. They could do this by:

  • Performing a data audit to better understand the digital economies and digital skills of each locality.
  • Investigating whether SMEs could benefit from a voucher scheme to support digital marketing.
  • Examining how funding for digital skills that is raised locally could be used locally.
  • Incentivising investment in full fibre and 5G networks, and ensuring that mobile providers wanting to install additional masts have access to existing infrastructure, such as ducts and street furniture.
  • Encouraging network roll-out by introducing planning reforms and ensuring access to public sector land and buildings for network infrastructure.

Nick Jeffery, CEO of Vodafone UK, said: “The UK is already a leader in digital industries like the Internet of Things and virtual reality, and there is much more we can achieve if we make the most of our nation’s digital potential. The report Vodafone commissioned shows that this potential exists right across the country, from small businesses looking to use digital tools to open up new markets, to a student learning coding skills to develop a new app. With the right approach, the UK can unlock this potential and lay the groundwork for a wave of Digital Super Towns capable of delivering economic growth throughout the country.”

Minister for Digital Matt Hancock said, “We are already seizing the opportunities of the growing tech industry, with our digital economy worth more than £118bn a year and employing more than 1.4 million people.

“We are determined to keep up this momentum and plans in our Digital Strategy to boost the nation’s digital skills, infrastructure and innovation will help make sure it happens.

“I welcome Vodafone’s interest in this area, its ongoing work to help unlock digital growth and look forward to studying these interesting proposals in more detail.”

– ends –

Notes to Editors:


2 The second study, due to be published soon, will detail how Digital Super Towns could be created across the UK.

3 This study focuses on places that have recently been given new powers from central government, but the policy ideas can be applied to any town or city in the UK.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

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Twitter: @VodafoneUKNews


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