Press Release | 18 Jan 2024

Smart sports and ‘talking’ trainers: Futurist Andrew Grill predicts five ways 5G will supercharge the things the UK loves most in five years

Leading futurist Andrew Grill predicts how 5G SA could transform the things the UK loves most in the next five-to-seven years – from retail and sports to gaming and entertainment.

  • We’ll see the end of Video Assisted Referee (VAR) and poor off-side decision-making thanks to smart ball tech, pitch sensors and player wearables enabled by 5G Standalone (SA) – meaning more time is devoted to the beautiful game and less time on disputes.
  • Connected clothing will mean trainers will ‘talk’ to each other and collate style and sustainability-inspired looks from other feet on the street, powering your very own AI-powered style guide – enabling fashionistas to discover styles and express themselves in new ways.
  • Working with Vodafone, in a new report released today, leading futurist Andrew Grill predicts how 5G SA could transform the things the UK loves most in the next five-to-seven years – from retail and sports to gaming and entertainment.
  • The report supports the growing need for 5G SA infrastructure in the UK, as the proposed Vodafone and Three merger paves the way for UK 5G SA leadership with a pledge to invest £11 billion and reach over 99% of the UK population with 5G SA by 2034.

18 January 2024 – In the next five-to-seven years, 5G technologies will transform the UK. Vodafone has partnered with leading futurist Andrew Grill – the Actionable Futurist – on a new report ‘Living in the Moment’, which includes Andrew’s top five predictions for 5G:

1. A boost to the beautiful game as offside decision-making and incorrect Video Assistant Referee (VAR) decisions will be a thing of the past. The impact will transform sports, as more time is devoted to game play and less to disputes. There will be no room for error as 5G SA-powered chips in match balls, players’ boots and on pitches, coupled with multiple angle live feeds from agile robotic cameras which fans can access from their smart phones, will make VAR redundant. What’s more, by giving everyone access to real-time highly-accurate data, both the referee and the fans – in the stadium and at home – will know whether a pass was off-side or if a poor tackle deserves a free kick, live – bringing sports fans closer to the action than ever before.

2. Taking smarter steps with talking trainers and connected clothing powered by 5G, will enable people to co-create their own personal AI-powered style guides helping them express themselves in new ways. Through embedded chips or chiplets, smaller than a 1p coin, connected garments like trainers will ‘talk’ to other each other as wearers pass in the street. They’ll hold data on your individual style – your preferences, budget and lifestyle – and collect insights on what new ‘looks’ similar shoppers are trying out. These insights will power a personal AI style guide. By using the predictive power of platforms like ChatGPT, it’ll suggest new looks, brands or designers for you to experiment with and products to try out.

3. Ultra-personalised and sustainable cosmetics, made on demand, will become mainstream in the next ten years. You’ll be able to scan your own skin, or a colour you want to match, on-the-go using smartphone apps and then create a bespoke beauty product, such as a lipstick, using a combination of 5G, 3D printing and AI technologies. This will create less wastage, as people only produce the shade and amount they need by sending a digital request to a pop-up 3D printing concession in a department store, which can then print the product in as little as three minutes. Adoption of these technologies will support the rise of sustainable consumption, as brands and consumers only order and manufacture exactly what shoppers need, in made-to-measure sizes and recyclable packaging.

4. Viewers will become producers as watching our favourite shows evolves into an immersive experience. Take a show like ITV’s reality TV dating programme Love Island, for example, which attracts millions of British viewers every year. In the future, during the programme, viewers could select which pair of contestants they want to ‘couple up’ using their smartphone or smart TV. Producers will then, thanks to a 5G SA network, be able to use real-life footage of the contestants alongside AI-generated content to generate endless different, personalised outcomes based on the choices of the viewer – blending the real-life elements of the show with AI-generated life-like scenarios.

5. On-the-go entertainment and gaming will be everywhere. Thanks to the increased bandwidth of the 5G SA network compared to 4G or 5G, those commuting from the countryside, for example, can watch high-definition Netflix or Amazon Prime movies on the train. What’s more, this won’t just be on screens – palm-sized devices will project images and video onto any available surfaces. Looking even further ahead, we could see autonomous cars become ‘movie theatres on the move’, as passengers will be able to spend long journeys enjoying high-quality entertainment powered by 5G SA. For gamers, they can play Triple-A console-level games when they’re out and about – democratising gaming for the masses by ending the need for high-end gaming PCs to access competitive and graphically-demanding games – and ultimately give way to new gaming formats and genres.

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Crucially, in the UK, all of this will only be possible if a 5G SA network – the most advanced mobile network available today – is introduced. Until now, 5G has sat on existing networks and therefore relied on 4G technology. 5G SA, on the other hand, is an end-to-end 5G solution, delivering more reliable connectivity, enhanced security, improved battery life and low latency (bufferless) experiences.

Ahmed Essam, CEO of Vodafone UK, said: “Although we’ve been talking about 5G for a long time in the UK, we’re yet to experience its true, game-changing potential brought about by 5G Standalone. 5G SA has the power to create experiences that are currently impossible – supercharging the things that enrich our lives. But we need a nationwide 5G SA network in place to make it all happen. That’s one of the reasons why I’m so excited about our proposed merger with Three UK. As a combined business, we’ll deliver 5G SA to 99% of the UK population by 2034. Together, we’re passionate about introducing the network the UK needs to make this exciting future a reality.”  

Andrew Grill, the Actionable Futurist, said: “5G Standalone is not a technology of the future. It is here now, and green shoots of game-changing innovation are emerging. What I’m most excited about is how these innovations will change the pastimes and hobbies we cherish most in the UK. They will have an impact on people up and down the country when a nationwide 5G SA network is introduced.”

Vodafone UK is committed to delivering a best-in-class 5G SA network in the UK. As part of its proposed merger with Three UK, it has pledged to invest £11 billion over the next 10 years and deliver 5G SA to 99% of the UK population by 2034.

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Notes to editors

Full report and supporting imagery available upon request.

About Andrew Grill

Leading Futurist Andrew Grill is a dynamic and visionary tech leader with over three decades of experience steering technology companies towards innovative success.

Known for his captivating global keynotes, Andrew offers practical and actionable advice, making him a trusted advisor at the board level for companies such as DHL, Nike, Nestle, Bupa, Adobe, Dell Technologies, and the NHS. His upcoming book “Digitally Curious” set for a 2024 release by Wiley, delves into how technology intertwines with society’s fabric and provides actionable advice for any audience across a broad range of topics.

A former Global Managing Partner at IBM, five times TEDx speaker, and someone who has performed more than 550 times on the world stage he is no stranger to providing strategic technical advice to senior leaders across multiple industries.

Host of the popular “Actionable Futurist Podcast” he has interviewed more than 100 technology innovators over the last 5 years.

A mobile veteran, he has worked with mobile operators Telstra and Optus in Australia, and his association with Vodafone began in 2005 when he helped Vodafone New Zealand launch an innovative HomeZone charging platform. Andrew’s unique blend of an engineering background, digital advocacy, and thought leadership positions him as a pivotal figure in shaping the future of technology.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

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Twitter: @VodafoneUKNews


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