Press Release | 07 Dec 2015


  • The Isle of Whithorn is the first community in Wigtownshire to be connected in Vodafone’s Rural Open Sure Signal programme
  • Nearby community of Whithorn due to go live in the next month.
  • The ROSS units in Isle of Whithorn are already supporting more than 3,500 data sessions a day
  • Part of approximately £2 billion Vodafone is spending on its UK network and services across 2014 and 2015

Vodafone UK has announced the beautiful rural communities of the Isle of Whithorn and Whithorn as the latest communities in a rural mobile not-spot location to receive 3G coverage with Vodafone’s Rural Open Sure Signal (ROSS) programme. Isle of Whithorn is now live and bringing much needed 3G coverage for the first time. Meanwhile, the neighbouring community of Whithorn will go live in the next month.

Situated on the beautiful Wigtownshire coastline, the Isle of Whithorn and Whithorn have until now suffered from unreliable mobile coverage and slow network speeds across all mobile networks.  The ROSS programme uses Vodafone’s innovative Sure Signal technology to bring high quality 3G voice services and much needed access to the internet via mobile devices to communities in some of the UK’s most beautiful and remote areas.  About the size of a cereal box, the Open Sure Signal units connect to existing broadband lines to create 3G coverage, and are installed high up on chimney breasts or the eaves of buildings.

The ROSS programme is a national initiative by Vodafone UK to provide reliable mobile access to up to 100 rural communities in mobile not-spot locations. Launched in July 2014, with support from local MPs, councils and rural action groups, the programme received an overwhelming response, with applications from communities across the country from the Shetland Islands to Cornwall to the mountains of Snowdonia.

Mobile connectivity plays a vital role in keeping communities in touch and helps support local economies. However, rural and remote locations often miss out on advantages provided by modern communication tools, due to the complexity of delivering network coverage. This can be because of the geography of the area or difficulties with planning permissions in places of outstanding natural beauty. The ROSS programme uses innovative ‘femtocell’ technology to provide an alternative solution to bring 3G mobile access in locations where it isn’t possible for networks to provide coverage through traditional means.

As part of the ROSS programme, Vodafone teams have now surveyed each of the 100 communities which were added to the programme at the end of last year.  The surveys included physical ground assessments by Vodafone engineers as well as detailed fixed broadband speed checks. The teams have also drawn up plans for viable communities to illustrate where the equipment will be sited. The process saw some of the initial communities having their implementation postponed until their community broadband speeds and availability have improved.

Jorge Fernandes, Vodafone UK Chief Technology Officer, said: “I am pleased that the Isle of Whithorn and Whithorn have joined our Rural Open Sure Signal programme. Mobile connectivity is an essential service for communities and businesses to thrive in today’s digital world and support local economies. As part of the Rural Open Sure Signal programme, we are committed to investing in our network to provide access even in remote locations where it is otherwise almost impossible to reach. The amount of data passing through the units already shows the significant benefit the technology is making to members of these communities. I am really excited to see the transformation for the Isle of Whithorn and Whithorn, and the other communities which have been successful for this pioneering programme.”

Richard Arkless, MP for Dumfries and Galloway said: “I am delighted that the Isle of Whithorn and Whithorn will now be receiving reliable 3G. I am excited about what can be achieved in these communities now that they have this connection. Enormous credit must go to the local community for being proactive enough to persuade Vodafone to come to the Machers and provide this upgrade. I am grateful to Vodafone for providing this initiative but disappointed there are not more! I will continue to work on persuading them to roll out these initiatives across other rural areas in Dumfries & Galloway that have so much to give but simply can’t get connected.”

Sue Reedman, Village Champion for Isle of Whithorn commented:When I was The Secretary of Isle of Whithorn First Response we used Vodafone pagers for our responders, they were not very efficient as we had no mobile phone signals in the village. The Responders were always worried that they would miss a call. That was a few years ago, and since then I have been working to try and get a mobile phone signal in the village. Vodafone informed me of the #ROSS100 programme and we were successful as fibre had just been put in the village. We now have three masts, which have been erected on premises with kind permission of the owners. A lot of support has been given by our local Community Council and Alistair Geddes. I am grateful to Vodafone for ensuring that we now have a mobile phone signal in the Isle. Welcome to the 21st Century.”

As well as using Rural Open Sure Signal to plug rural “not-spots”, Vodafone is spending around £2 billion on its network and services across the country over 2014 and 2015.  This includes the provision of HD (High Definition) Voice technology on its 3G network and the extension of its 4G coverage to 697 cities and towns and thousands of smaller communities across the UK.

Further communities will be announced over the next few months. For more information on the programme, visit

For more information please contact

Vodafone UK Media Relations

01635 666777

Notes to editors:

  • The programme involves the use of innovative ‘femtocell’ technology. Vodafone UK has pioneered the use of this technology with Vodafone Sure Signal. Launched in 2009, Vodafone Sure Signal is used by hundreds of thousands of people across the UK every day to boost their in-building 3G coverage. It plugs straight into a home broadband line. For more information visit
  • Pictures from the launch event are available on request.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


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