Press Release | 24 Nov 2020

Vodafone launches report on how private and public sector organisations can help tackle loneliness

New research reveals extent of loneliness during Covid-19 pandemic.

  • More than half of Britons (53%) felt lonely during the first UK lockdown and a fifth (22%) are worried about feeling isolated this Christmas.
  • Vodafone Loneliness 2030 report outlines how private, public and third sector organisations can act now to minimise the impact of loneliness and isolation by 2030.
  • As part of its goal to help combat loneliness and isolation, Vodafone is working with partners to ensure tech and connectivity is reaching those most in need.


24 November 2020: A new report, commissioned by Vodafone, highlights concerns from a panel of experts on the potential for the UK’s loneliness issue to become a second pandemic by 2030 if government, businesses, the charity sector and individuals don’t take action now. And research suggests that the Covid-19 pandemic has only exacerbated the issue – with over half of Britons saying they felt lonely during the first UK lockdown (53%), and a similar number (51%) reporting loneliness after restrictions were loosened in June. A fifth (22%) are already worried about feeling lonely this Christmas.

The Vodafone Loneliness 2030: Overcoming loneliness and social isolation in the UK report explores what drives loneliness in the UK, and how the next decade is likely to unfold based on current trends. Using expert interviews, trends analysis and horizon scanning, the report outlines what lies in store for the UK by 2030, depending on choices and actions taken today. It also includes recommendations for government, businesses and the charity sector to steer the UK towards the best possible outcome.

The issues of loneliness and isolation are not new, but have been brought to the fore by the Covid-19 pandemic. Two thirds (67%) of Brits believe the implementation of a full UK lockdown impacted their physical and/or mental wellbeing and over a quarter of people (27%) said they found it harder than anticipated. However the lockdown did highlight the positive impact of local connections, with more than a third (37%) of people making a new friend since March. 15% became friendly with a neighbour, 10% met someone via a local social media group and 9% met in local shops and businesses.

Vodafone has a number of programmes already underway aimed at combatting loneliness and isolation including a recent partnership with Age UK offering Vodafone employees the chance to volunteer as part of the charity’s Telephone Friendship Service. The service matches volunteers with older people with similar interests to make weekly 20-minute friendship calls.

Helen Lamprell, General Counsel and External Affairs Director, Vodafone UK said: “Loneliness and social isolation can be devastating for our mental and physical health – and unfortunately, more and more people in the UK are experiencing it. We believe government, businesses, the charity sector and individuals all have a responsibility/can work together to really improve the nation’s quality of life in the decade ahead. As a business that connects people, we have a responsibility to keep people connected in a whole range of ways.”

Throughout the pandemic, Vodafone has focused on keeping the UK connected with a particular focus on those most in need. It has given data to carers and NHS workers, six months free broadband to small businesses, helped disadvantaged children access learning in Everton, Birmingham and Lancaster and supported older people with partners British Red Cross and Age UK. It also launched The Great British Tech Appeal, asking the public to donate unwanted smartphones and tablets and added connectivity – to date more than 2500 vulnerable people across the UK have been helped. Vodafone recently launched a new plan specifically for people who have lost their jobs as a result of Covid-19.

Download The Vodafone Loneliness 2030 Report.


Notes to Editors

Research conducted by Opinium from 23-26th October 2020 using a sample of 2,000 adults.

For further information:

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587