Press Release | 21 Jan 2015


  • Trevose is named as one of 100 rural communities across the UK shortlisted for the Vodafone Rural Open Sure Signal programme
  • Community-led initiative with Vodafone brings much needed mobile coverage to help boost rural economy
  • Vodafone spending more than £1 billion on its UK network and services

Vodafone UK has announced the beautiful rural community of Trevose, Cornwall is one of 100 rural mobile not-
spot communities shortlisted to receive 3G coverage under its Rural Open Sure Signal programme.

The community has until now suffered from unreliable mobile coverage and slow network speeds. With the installation of Vodafone’s innovative Sure Signal technology, the local community will benefit from high quality 3G voice services, and much needed access to the internet via mobile devices, contributing positively to business and everyday life.

The names of the latest communities shortlisted to join the Rural Open Sure Signal 100 programme were announced today. The list includes communities from across the UK including Donemana (Tyrone), Benacre (Suffolk), Sandness (Shetlands) and Silchester (Hampshire). Vodafone will now start working with the Village Champions on a full assessment of the application made to take part in this community-led initiative, with the service expected to go live this year.

The Rural Open Sure Signal 100 programme is a national initiative by Vodafone UK to provide reliable mobile access to up to 100 rural communities in mobile not-spot locations. Launched in July 2014, with support from local MPs, councils and rural action groups, the programme has received an overwhelming response from around the country. Applications have come from island communities in rural Shetlands to rural communities in County Tyrone in Northern Ireland, picturesque villages on the south west coastline as well as along the east coast in Norfolk.

Mobile connectivity plays a vital role in keeping communities in touch and helps support local economies. However, rural and remote locations often miss out on advantages provided by modern communication tools, due to the complexity of delivering network coverage. This can be because of the geography of the area or difficulties with planning permissions in places of outstanding natural beauty. The Rural Open Sure Signal programme uses innovative ‘femtocell’ technology to provide an alternative solution to bring mobile access in locations where it isn’t possible for networks to provide coverage through traditional means.

Jeroen Hoencamp, Vodafone UK Chief Executive, said: “I am delighted Trevose has been shortlisted as one of our 100 ROSS communities and I’m excited about the transformation this pioneering programme could bring to the community. The communities who have worked with us to introduce Open Sure Signal have all told us how life has improved markedly, from the ability to make an appointment at the local doctor to telling their families they are running late for lunch. We are committed to investing hugely in our network and using innovative technologies such as Sure Signal to provide coverage to rural communities means we can reach areas where it’s been impossible to reach using traditional means.”

Vodafone’s Rural Open Sure Signal programme has now seen the connection of 13 rural communities across the UK. Communities connected so far have been enjoying social media using mobile internet whilst businesses, from GPs to pubs to a mussel farmer in the Shetlands, now have mobile signal to help make their businesses work better.

As well as using Rural Open Sure Signal to plug rural “not-spots”, Vodafone is spending more than £1 billion on its network and services across the country, including extending its 4G coverage to 395 cities and towns and thousands of smaller communities across the UK.

The list of final communities can be found below:

New 40 communitiesSecond 30 communities (announced 24 Nov 2014)Initial 30 communities (announced 7 Nov 2014)Initial 12 trial communities
Argyll & ButeArdfern Connel Dunbeg Ormsary Port AskaigCrossapol (Isle of Tiree)Isle of Luing Seil & Easdale
BerkshireEast Garston*East Garston
BerwickshireAbbey St BathansBlackerstone
Co TyroneDonemanaKilleter Pomeroy
CumbriaGilcrux Mungrisdale UldaleBorrowdale Caldbeck*Caldbeck Witherslack
Postbridge & Belleve
Bridgerule Shobrooke ThrovertonNewton St Cyres
DorsetChesil BankCranborne
DurhamMiddleton-in- Teesdale
GloucestershireColn St Aldwyns, Minchinhampton
HampshireSilchesterOwslebury PucknallEaston Bramdean
HerefordshireFownhopeEwyas Harold
Inverness-shireMorvern Newtonmore Spean BridgeBoat of Garten
Horning Loddon
High Kelling
Upper Sheringham
OrkneySt Andrews
Outer HebridesBenbecula & Balivanich Lochboisdale LochmaddyCastlebay Eoligarry Barratlantic Horve
OxfordshireChildrey Letcombe Regis
Ross-shireApplecross Cromarty CulbokieConon Bridge
ShetlandsAith Baltasound Fetlar
Skeld Sandsting
SomersetSpring Grove
WigtownshireIsle of Whithorn Whithorn
WiltshireOare WilcotBroad ChalkeWinterslow
YorkshireBradfield Buckden Markington Melmerby Scorton


For more information on the programme, visit


Notes to editors

  • In November 2014, Minchinhampton in Gloucestershire became the first community in the Rural Open Sure Signal 100 programme to go live. For more information visit vodafone-news-uk.test
  • The successful communities receiving Open Sure Signal technology are subject to further assessments and required planning permissions (if applicable).
  • The programme involves the use of innovative ‘femtocell’ technology. Vodafone UK has pioneered the use of this technology with Vodafone Sure Signal. Launched in 2009, Vodafone Sure Signal boosts in- building 3G coverage and plugs straight into a home broadband line. For more information visit


About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

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Twitter: @VodafoneUKNews


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