Press Release | 21 Nov 2013


Vodafone UK has launched ultrafast 4G in Newcastle this week bringing a choice of fantastic sports or music entertainment to local people and boosting local businesses with faster speeds, bigger data allowances and the ability to share that data at no extra cost.

Vodafone ultrafast 4G brings music and sports lovers a choice of access to either Spotify Premium or Sky Sports Mobile TV. That’s more than 20 million tracks from the world’s best known streaming music provider; or the best in live action football from across the Premier League and Championship as well as tennis, cricket, golf and rugby. The choice of great entertainment comes on top of unlimited data for the first three months, then double Vodafone’s standard data allowances, plus unlimited calls and texts. Customers signing up before the end of January 2014 also get Vodafone’s 4GBonus: an extra 4GB of data per month for the length of their contract.

Ultrafast 4G services will also help businesses to raise their game by enabling employees to work where they want to, when they want to. Almost nine out of ten business leaders (86%) believe 4G will increase their productivity by providing a genuine ‘in-office’ experience wherever they are, according to recent research by Vodafone.*

The rollout of ultrafast 4G services is part of the more than £900m Vodafone is spending on its network across the country this year. That investment comes on top of the £802m that Vodafone spent acquiring the widest portfolio of mobile spectrum in this year’s auction of new capacity by Ofcom. That portfolio includes the crucial low-frequency spectrum that means Vodafone’s ultrafast 4G signal will travel further into buildings. Vodafone is targeting indoor 4G coverage across 98% of the UK population by 2015.

Customers can check Vodafone’s current and planned coverage at: network-and-coverage/uk-coverage-map/index.htm


*Vodafone research showing that 86% of businesses believe that 4G will increase their productivity was conducted with 554 organisational leaders across UK PLC and is available at:
If you would like 4G devices for review, please contact Eve Lacey at Ideas Network on 020 7351 4719 or email

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587