Press Release | 15 Jul 2016


Vodafone UK has opened it’s ‘doors’ with a new and improved look in Birmingham’s Selfridges – cementing Vodafone’s commitment to the providing services on the high street. The store forms part of Vodafone’s £100 million nationwide investment in its retail estate, which has included opening 150 new shops and creating 1,400 jobs during the past two years.


The new store is designed to bring customers closer than ever to the best in mobile, by displaying the latest and best-selling devices, so customers can try before they buy. The in-store team of nine will be on hand to help customers set up their phones or tablets on the spot, as well as transferring over all their contacts and photos thanks to the Vodafone Red Box, so they can leave the department store sorted and ready to go.


Whether a consumer or a small business, Vodafone has a range of services available, from  innovative Vodafone Red Value Bundles – giving unlimited calls, texts, generous amounts data and inclusive roaming across 40 destinations – to the latest ‘must-have’ handsets and tablets. The in store team are there to help – even if it’s simply to ask their advice on how to get the most from a phone or tablet.
Jane Stanley, Store Manager of Vodafone Selfridges Birmingham said: “We’re delighted to be opening our new store in one of the most iconic department stores in Britain. It’s been a significant investment and clearly demonstrates our commitment to serving our customers in Birmingham. We’ve got some great offers so pop in, see what we’ve got or simply ask our advice.  We’re here to help.”


The refit of the new Vodafone store in Selfridges Birmingham forms part of Vodafone’s plans to invest £1 billion in the networks and services relied upon by its 19 million UK customers.



About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587