Press Release | 09 Feb 2021

Fake news: 46% of UK teens have fallen for it, Vodafone research suggests

Vodafone UK’s Digital Parenting magazine has released advice for families on how to tackle fake news.

  • New research published ahead of Safer Internet Day, which explores the theme ‘An Internet We Trust’.
  • Research reveals 46% of teens say they have fallen for fake news before.
  • 21% of UK teens think fake news refers to things Donald Trump says which aren’t true.
  • Vodafone’s Digital Parenting magazine has released advice for families on how to tackle fake news.

Vodafone UK today published new research to mark Safer Internet Day (9 February), exploring teenagers’ perceptions of ‘fake news’, misinformation and the reliability of the information they find online. Almost half (46%), have fallen for fake news and half (49%) of teenagers surveyed said they were more aware of fake news in 2020 compared to previous years. Vodafone has released tips for parents and children on how to deal with fake news on its Digital Parenting hub.

The research shows that young people are regularly exposed to fake news, with teenagers reporting that they see fake stories 17 times a month on average, and one in three believing that they see fake news every day. Over 46% of teenagers say they have fallen for fake news before and one in three (29%) think they are susceptible to fake news. Teenage girls are more likely to fall for fake news, at 57% compared to 43% of boys.

Perceptions around fake news

Seven in 10 (70%) of those surveyed correctly identified fake news as “misleading information which is presented as news and spread online”. However, wider perceptions around fake news indicate a lack of comprehensive understanding on the subject – with 21% thinking fake news refers to “things Donald Trump says that aren’t true”. Meanwhile, a third of young people (34%) think fake news refers to photoshopped pictures.

Topics of fake news

With the spread of misinformation reaching new highs last year, the research highlights key topics of fake news in 2020: COVID-19 and the vaccine (46%); Donald Trump (27%); the UK lockdowns (22%); the end of the world (23%); and at-home DIY remedies (12%), such as fake cures and health advice.

Identifying fake news

Just over half (55%) of teenagers think they can distinguish fake news from the truth, with proportions increasing with age – almost six in 10 (58%) 17-19 year olds say they can spot fake news, compared with just over half (52%) of 13-16 year olds. However, the research indicates that tech-savvy teens are using their digital skills to spot the real from the fake and over half (55%) of teenagers think they are better equipped to spot fake news than their parents.

Main sources of fake news

Predictably, three-quarters of teens (77%) reported seeing the most fake news on social media platforms – far higher than on news websites (15%) and in newspapers or magazines (13%).

Combating fake news

Encouragingly, one third (33%) of teenagers say someone has taught them how to spot and report fake news and combat misinformation, with this person most likely to be a parent (49%), a teacher (42%) or a friend (17%). 27% have learnt how to spot fake news using an online resource, again increasing with age to 32% of 17-19 year olds and 19% of 13-16 year olds.

Helen Lamprell, General Counsel and External Affairs Director, Vodafone UK, said: “It’s clear from widespread misinformation around coronavirus vaccines and 5G and health that the problem of fake news is not going away with Donald Trump.

“It’s so important to educate everyone on the importance of safety online and how to identify fake news. Our Vodafone Digital Parenting Hub has useful resources and advice for what to watch out for and how best to tackle it.”

Emma Robertson from Digital Awareness UK, said: “Since the start of the pandemic we’ve seen a dramatic and worrying spike in the number of young people and their families being exposed to fake news and scams.

“Many of us are being inundated with false information about vaccinations, miraculous COVID-19 cures, politics and so on.

“It’s critical that young people have the digital skills they need to spot fake news and really think about whether the information we are seeing online could be misinformation or disinformation. Fake news reportedly spreads six times faster than real news, so it’s up to all of us to help others identify it and think twice before sharing.”

Safer Internet Day: Have you seen this story reported anywhere else?

Vodafone’s Digital Parenting Tips: Five ways to spot fake news

To avoid being tricked by fake news, ask your child to consider these questions:

  • Is it being reported elsewhere? Have you seen this story in other places e.g. on TV or radio?
  • Is the site name normal? Do you trust the website where you saw this story? Check the URL: it should have .org or .com or at the end, not an unusual jumble of letters.
  • Do the photos and videos look accurate? Or could they have been photoshopped?
  • Headlines matter – but so does content. Read the entire piece before you share a story to be sure it’s an article you are happy to endorse.
  • If you’re unsure. Ask a trusted adult for a view.

For more advice on navigating fake news, visit Vodafone UK’s Digital Parenting website.

And for more Digital Parenting features click through to the News Centre’s Digital Parenting page

Follow @VodafoneUKNews on Twitter.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


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