Press Release | 14 Apr 2022

Vodafone reveals the UK’s favourite takeaways…and how much we spend!

Vodafone Together customers can nab a £12 Just Eat voucher, just as new research reveals how the UK's takeaway tastes and spending habits vary region-by-region.

  • New research from Vodafone reveals the traditional fish and chips and a Chinese takeaway are top of the tastebuds as the nation’s favourite meals to order online.
  • Pizza and Indian were also revealed as Brits’ top takeaway choices.
  • Londoners are the biggest spenders, with an average of £73.70 spent on takeaways each month.
  • 31% of Brits are creatures of habit, and most likely to stick to their tried-and-trusted takeaway option.
  • Vodafone, who commissioned the research, has launched Vodafone Together, a broadband and mobile package that saves families money on their connectivity (up to £380 a year) and gives further discounts on our favourite things. For example, this month Vodafone Together customers can claim a free £12 Just Eat Voucher to spend on a meal of their choice.
  • The national average price for a cod, chips and drink stands at £9.82 meaning that Vodafone Together customers can treat themselves to a meal and still have money to choose a side – pickled egg anyone?

New research from Vodafone highlights Brits as a nation of takeaway lovers, with a quarter (25%) admitting to ordering takeaway meals three or four times a month. The survey reveals that we share a nationwide love of ordering meals at home, but what we order differs across the country. Those in the North East opt for a traditional fish and chips (17%), while Londoners prefer a steaming hot pizza (18%).

Elsewhere, both Scotland and the South West were unveiled as the biggest fans of a Chinese takeaway, with a quarter of the population (23%) in each area selecting it as their top choice. The Welsh confirmed that fried chicken was their second favourite pick (13%), after fish and chips (14%).

The research comes as Vodafone has launched Vodafone Together, a package of broadband and mobile to save families up to £380 a year. On top of that saving Vodafone Together customers can receive amazing family experiences, treats and discounts. The first monthly reward launches today, a £12 Just Eat voucher to spend towards a meal of their choice, helping to make that takeaway treat a little more affordable.

Nationally, fish and chips with a drink can vary by region with Brighton in the South East proving to be the most expensive (average of £12.70 for a cod, chips & drink) versus Glasgow and Birmingham coming in at an average of just £8 for the meal and drink.

Findings highlighted that Londoners are more likely to ‘rotate’ their orders to try new restaurants and cuisines, while people in Wales are creatures of habit, with 64% being most likely to stick to the tried-and-trusted.

Among the top reasons Brits list for not switching up their order is it being simply a ‘habit’ (31%), or being too ‘scared’ to try something other than their favourite dish (23%), in case it ends in disappointment. One-in-four (25%) stick to the same as it’s the closest one, or because they are the cheapest option (25%).

The anticipation of ordering and waiting for a takeaway was also revealed as a reason for purchasing, with just under half (47%) reporting an extra ‘spring in their step’ on days they know they’ll be ordering dinner in. More than half (52%) get takeaways as a treat, while 36% will choose one when they simply can’t be bothered to cook, to save the pain of washing up after cooking (15%), or to stop their kids from nagging for a treat (10%).

Across the country, ordering dinner in seems to mostly be a weekend treat, with Friday being voted the favourite day for takeaways by 30% of respondents, closely followed by Saturday (25%). However nearly one-in-10 (9%), said having a hump day takeaway on a Wednesday to get them through the rest of the week.

Londoners spend the most on their takeaways each month, paying an average of £73.70 – £20 more than the national average. They also order more often than anyone else, with 24% of Londoners ordering takeaways four times a month. Scots are second, forking out as much as £61 on takeaways each month, while people in the South West typically spend £47 a month.

Across the nation, adults believe £12 should be enough to get them one side dish and one main – although one-in-20 would expect one main, two sides and a drink for the same spend.

Find out more on how to save on broadband and save on mobile and get a £12 voucher to spend on a meal from Just Eat order.


East Midlands – Fish and chips (23%)

London – Pizza (18%)

North East – Fish and chips (17%)

North West – Chinese (19%)

Northern Ireland – Chinese (20%)

Scotland – Chinese (23%)

South East – Indian (17%) and fish and chips (17%)

South West – Chinese (23%)

Wales – Fish and chips (14%)

West Midlands – Fish and chips (14%)

Yorkshire and the Humber – Fish and chips (20%)


Average cost of nation’s favourite fish & chips across the UK through Just Eat (cod & chips vs cod, chips & drink)

South East / Brighton – £11.20 & £12.70

South West / Truro – £9.60 & £10.95

Northern Ireland / Belfast – £9.49 & £10.84

London – £9.20 & £10.70

East Midlands / Leicester – £9.15 & £10.35

Yorkshire and the Humber / York – £8.80 & £9.30

North West / Manchester – £8.50 & £10

North West / Liverpool – £7.95 & £9.45

Yorkshire and the Humber / Leeds – £7.90 & £9.20

North East / Newcastle – £7.70 & £9.00

Wales / Cardiff – £7.70 & £9.00

Scotland / Glasgow – £6.60 & £8.00

West Midlands / Birmingham – £6.50 & £8.00


Notes to Editors:

Survey conducted with a sample of 2,000 UK adults.

Vodafone Together: Customers can get i) a monthly discount on Home Broadband plan and ii) 30% off additional mobile airtime plans of 12 months or more, for the duration of their contracts. Additional mobile plans are Pay Monthly SIM only, Airtime or Mobile Broadband plans. Discounts can’t be used in conjunction with any other discounts. £380 saving over 12 months: based on family of four purchasing one Superfast 2 Broadband Pro Plan (67Mbps avg speeds) + four SIMO Unlimited Max plans with Vodafone Together vs purchasing separately. Terms, eligibility & details.

Families to save up to £380* a year with Vodafone Together by bringing mobile and broadband under one roof

Vodafone Together combines Pro Broadband and Vodafone EVO for mobile to give families the best of both worlds and save them up to £380 a year:

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

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