To showcase its Unlimited Social Media offering, VOXI by Vodafone has partnered with leading marketing activation experts Disturbed Media Group to create a unique and innovative 3D hologram marketing activation, set to be exhibited in King's Cross Station and Westfield London this month.
As VOXI continues to explore and invest in new and innovative technologies to engage consumers, the 3D hologram activation – which features VOXI’s dynamic duo ‘Brains in Jars’ characters – truly blurs the lines between the virtual and physical worlds.
The characters, who were first introduced earlier this year in the brand’s new creative ‘The Fun Never Ends’ campaign, are brought boldly into the physical realm thanks to the power of Disturbed Media Group’s market-leading Hypergram Experience 3D technology.
VOXI’s Brain in Jars characters have become something of an iconic pair of late, with the characters featuring prominently across all VOXI Out Of Home, TV, social and digital advertising to promote its Unlimited Social Media offering.
Credits: VOXI
Credits: VOXI
VOXI’s 3D hologram at London King’s Cross station.
Maria Koutsoudakis, Brand and Marketing Director, Vodafone UK and VOXI, said: “Building towards our ambition of becoming the UK‘s most considered telco brand for Gen Z, we are always looking for opportunities to create cut through and impact in our marketing communication.
“Working with Disturbed Media Group, who are leaders in developing engaging and disruptive experiences, we have found an opportunity to take our social VOXI Brains in Jars characters and augment them in the real world. We are excited to see our characters brought to life through the power of 3D technology.”
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Bailey Young, Co-Founder of Disturbed Media Group, said: “Disturbed Media Group is creating a world where our HyperGram activations are revolutionising the way brands interact with consumers, creating a dynamic world where products and services are showcased in an engaging and immersive manner.
“Our partnership with VOXI further solidifies our commitment to innovation. Together, we’re moving into a new era where consumers can not only see and hear about products but truly experience them, forging deeper connections between brands and their audiences.”
The VOXI 3D hologram activation will be at King’s Cross Station, London (9 -11 October 2023) and will then exhibit at Westfield London (20-22 October 2023).
Powered by Vodafone’s super-fast and award-winning network, VOXI is the mobile network for young people, offering contract-free plans that let you use selected social and video apps, endlessly, without eating into your general data allowance. VOXI Drop launched in January 2019 and more than a quarter of a million rewards have been claimed to date. The loyalty programme gives customers exclusive freebies every month from well-known brands.
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Notes to Editors:
VOXI is powered by Vodafone’s super-fast and reliable network. Subscriptions to video services are not included.
For Endless Social and Endless Video, some general-purpose data is required.
VOXI by Vodafone, the mobile network for young people, offers plans that let you use selected social and video apps in the UK as much as you like, without eating into your general data allowance. Customers also have unlimited calls and texts. VOXI SIM-only plans work on a flexible monthly subscription with no contract; you’re free to change, pause or cancel your plan whenever you like.
About Disturbed Media Group
Disturbed Media Group is a sister company of Ingage Media, a full-service marketing and media agency combining over 35 years of experience. We create the most effective, engaging, and disruptive campaigns by utilising experiential solutions. We are the go-to company for disturbing consumers in a competitive ever-changing world using the latest evolvement in OOH digital advertising. Using 8K Ultra-HD 3D technology, deliver holograms to reality in a spectacular way. Visitors at King’s Cross & Westfield London will be able to experience products, objects, and animated sequences appear to be seemingly real and completely afloat in a free space. Consumers will also be able to interact with the holographic content by performing certain actions according to the in-built audio and visual instruction!
Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).
We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.
Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.
Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.
For more information about Vodafone UK, please visit: www.vodafone.co.uk.
