To showcase its Unlimited Social Media offering, VOXI by Vodafone has partnered with leading marketing activation experts Disturbed Media Group to create a unique and innovative 3D hologram marketing activation, set to be exhibited in King's Cross Station and Westfield London this month.
As VOXI continues to explore and invest in new and innovative technologies to engage consumers, the 3D hologram activation – which features VOXI’s dynamic duo ‘Brains in Jars’ characters – truly blurs the lines between the virtual and physical worlds.
The characters, who were first introduced earlier this year in the brand’s new creative ‘The Fun Never Ends’ campaign, are brought boldly into the physical realm thanks to the power of Disturbed Media Group’s market-leading Hypergram Experience 3D technology.
VOXI’s Brain in Jars characters have become something of an iconic pair of late, with the characters featuring prominently across all VOXI Out Of Home, TV, social and digital advertising to promote its Unlimited Social Media offering.
Maria Koutsoudakis, Brand and Marketing Director, Vodafone UK and VOXI, said: “Building towards our ambition of becoming the UK‘s most considered telco brand for Gen Z, we are always looking for opportunities to create cut through and impact in our marketing communication.
“Working with Disturbed Media Group, who are leaders in developing engaging and disruptive experiences, we have found an opportunity to take our social VOXI Brains in Jars characters and augment them in the real world. We are excited to see our characters brought to life through the power of 3D technology.”