VOXI turns chicken boxes into phone stands to beat greasy screens.
VOXI Mobile, the mobile network for social media lovers, has unveiled the ultimate phone hack, turning 50,000 fried chicken boxes into mobile phone stands to ensure Gen Z’s chicken stays in their mouths rather than on their phones.
Inspired by the popularity of chicken shops and research that suggests that 87% of people use social media while eating in them*, VOXI has created the VOXI Boxi, to tackle the biggest problem faced by those having a munch while they meme: grease.
To avoid the screen smears caused by greasy, spicy, un-licked fingers, the VOXI Boxi is an ‘inventive’ cardboard fried chicken box with a revolutionary design that hacks the humble fried chicken box into a clever phone stand.
In just three simple steps, the chicken box is transformed. With VOXI’s unlimited social media – which comes as standard across all VOXI plans** – customers can eat fried chicken, while posting, scrolling and liking to their hearts content. All without using a single byte of data and without having to worry about a grease-covered phone afterwards.
The tongue-in-cheek activation from creative agency AMV BBDO is part of a wider summer campaign, that also includes billboards and three 20-second films starring best friends Frank and Syd, VOXI’s brains-in-jars brand mascots.
VOXI Boxi chicken boxes are available*** in 51 chicken shops nationwide, including branches of Morley’s, Chicken Cottage and Chicken Valley.
Powered by Vodafone’s reliable and award-winning network****, VOXI is the mobile network for young people, offering contract-free plans that let you use selected social and video apps, endlessly, without eating into your general data allowance.
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Notes to Editors:
*All City Media Solutions proprietary data, 2019.
**VOXI has a number of great plans available to purchase online and in Vodafone stores.
***50,000 VOXI Boxi chicken boxes will be available in 51 chicken shops nationwide for orders that match the medium size, until stocks last.
****Reliable, award-winning network: The UK relies on Vodafone as a network provider as it: i) powers critical national infrastructure and 77% of emergency services, ii) has coverage in 99% of UK homes, iii) covers 96% of the UK and iv) has won numerous awards. See full details and awards on our Network page.
About VOXI
VOXI Mobile, the award-winning mobile network that lets its customers use selected social, music and video apps as much as they like, without eating into their general data allowance. All plans are 5G-enabled, and have unlimited calls, unlimited texts and unlimited picture messages. VOXI plans work like a flexible monthly subscription with no contract, so customers can change or cancel their plan whenever they like. VOXI Drop, VOXI’s loyalty programme, gives customers exclusive freebies every month from well-known brands. More than a quarter of a million rewards have been claimed to date.
