The intricacies of the cloud computing market can make some business decisions seem daunting. But it doesn't have to be this way, says Nick Gliddon, Vodafone's Business Director in the UK.
Earlier this month, Ofcom published its report on the UK cloud computing market, asking the Competition and Markets Authority (CMA) to evaluate whether technical barriers are hindering innovation and adoption in this crucial area.
We are supportive of this recommendation, as this is a highly complex market which needs simplification to improve accessibility.
For the most part, businesses have already started their cloud journey. According to Ofcom research, 82% are using the cloud for storage, 76% for databases and 71% for backup and disaster recovery. Add in systems that are already commonly in the cloud – from emails to CRM and payments systems to name just a few – and it’s clear the cloud is more commonplace that some would realise.
Ofcom’s perspective is that these businesses are not getting the most of out the cloud – and we agree with them.
According to the same research, only 38% of businesses host their clients’ applications on the cloud, while 42% are hosting their own on the cloud. 79% of organisations plan to increase spend, but only 43% plan on moving more applications onto the cloud.