Vodafone launches new three-part YouTube mini docu-series presented by Emma Willis, Disconnected, which sheds light on the realities of being on the wrong side of the digital divide.
- Digital dependents: Brits complete at least 90 tasks online every day, up 10% on 2022.
- Brits send 270 text messages, make 180 phone calls and book 150 appointments online, every month.
- For those who are digitally excluded, tasks like banking take an extra 1.5 hours on average without connectivity.
- Of those who are connected, 49% claim they would have higher stress levels if mobile data wasn’t accessible.
- Vodafone launches new three-part YouTube mini docu-series, Disconnected, as part of its everyone.connected initiative, which sheds light on the realities of being on the wrong side of the digital divide.
Emma Willis has teamed up with Vodafone to bring to life the realities of the digital divide in a new YouTube mini docu-series entitled ‘Disconnected’. In the first episode of the series, launched today, Emma explores some of the simple day-to-day tasks that are quick to perform when online, but become time-consuming challenges without any connection to the internet, apps or social media.
The series was created as part of Vodafone’s ongoing everyone.connected campaign, which aims to close the digital divide by donating connectivity, skills and devices to the 1.7 million people and businesses across the UK that are living in digital exclusion.
Disconnected comes hot on the heels of new research from Vodafone that delves into the importance of connectivity and the skills required to maximise being online, revealing that being connected is more important than other everyday essentials for Brits. 38% say being connected is important, compared to exercising (29%) and socialising (25%).