Our campaign to help connect 1 million people living in digital exclusion by 2022.

Our ambassador, Maro Itoje

Earlier this year we announced that Maro Itoje, Lions, England and Saracens Rugby Union star, as a passionate ambassador for everyone.connected.  He’s a vocal champion in the fight against the digital divide, and now he wants you to help us connect more homes.


How we're getting everyone connected

Buy One Give One

When you become a Vodafone Together household, we'll donate a prepaid 20GB SIM to someone living in digital poverty for up to a year.

Tech donations

Donate your old devices and we’ll gift them to people in need through our Great British Tech Appeal, along with 6 months’ free data and unlimited calls and texts.


We’re working with many charity partners to help those in need get the access, knowledge and confidence to get online.

We proudly teamed up with Global to help tackle digital exclusion

See how our campaigns are helping to connect people

Buy One Give One

When you become a Vodafone Together household, we’ll give someone living in digital poverty free connectivity for up to a year by donating a prepaid 20GB SIM with unlimited calls and texts.

Vodafone Together brings together unlimited home broadband and unlimited mobile data all in one place. Get unbreakable broadband and TV with unlimited 5G mobile data for your whole household. A family of four could save up to £700 a year by switching to Vodafone, so why not give it a go?

Find out more about Buy One Give One

The Great British Tech Appeal

Millions of people across the UK don’t have adequate tech or access to the internet, making it a struggle to access basic services, study from home, or simply keep in touch with loved ones. Our Great British Tech Appeal collects and redistributes used smartphones, tablets and laptops with free data to the people that need them most.

When you donate an old phone, tablet or laptop, you’ll be helping help disadvantaged young people access remote learning, connect with loved ones and stay safe.


If you're a charity that needs support, you can apply for free Vodafone SIMs, each loaded with 20GB data plus unlimited calls and texts to be used over 6 months. You can use these however you like - for example, to help stay in touch with service users, or deliver training.

It's quick and easy to apply - and if you have any questions, we're here to support you along the way.


A message from Ahmed Essam, our CEO

A message from our CEO, Ahmed Essam

“In a society which increasingly demands a digital connection, we have put tackling the digital divide at the heart of our business.

Thank you for supporting our commitment to connect one million people by the end of 2022.

Together we can help everyone get the connectivity they need to work, play, learn, access support and keep in touch with their friends, families and communities.”

– Ahmed Essam, CEO, Vodafone UK




By December 2022 we will connect one million people by giving SIM cards which will provide mobile connectivity to people who are digitally excluded and charities working to tackle digital exclusion

We will be working with charities across the UK to ensure that connectivity is going to disadvantaged and digitally excluded individuals who need it most or to allow charities to deliver programmes that are tackling digital exclusion. We will be doing this through three key initiatives:

  • Buy One Give One
  • The Great British Tech Appeal
  • charities.connected

We will be working with charity partners to distribute the SIMs. Individuals cannot apply for a free SIM, but charities will be able to apply for SIMs to support people who are digitally excluded and programmes that are tackling digital exclusion through our soon to be launched charities.connected initiative. 

We will be working with lots of charities across the UK between now and the end of 2022. We will continue to update this page of details of charities we have supported and how other charities can get involved.

Looking for the fine print?