Internet of Things | 20 Feb 2023

Clarkson’s Farm episode features Vodafone-supported Moocall tech

In episode 5 of the second season of Jeremy Clarkson's farming show, Moocall's alert system, which Vodafone's IoT platform supports, helps save a calf's life.

“It’s quite possible we would have lost the calf,” said Jeremy Clarkson’s vet, Dilwyn Evans in Amazon Prime Video’s new season of Clarkson’s Farm.

But thanks to Moocall, Clarkson received a text from the Internet of Things (IoT) device to notify him that his cow had gone into labour. Moocall is an Irish tech company and partner of Vodafone Ireland, whose innovative solution is powered by Vodafone Business IoT.

In the second season of Clarkson’s Farm, we get to see another year in the life of Diddly Squat Farm, run by Jeremy Clarkson, Britain’s best-known but least-qualified amateur farmer. In an effort to increase his annual profit (£144 last year) he’s trying to diversify, in the shape of cows, more chickens and his own restaurant.

You can watch the new season on Amazon Prime.

Get Amazon Prime with a Vodafone Entertainment plan.

What to watch on Amazon Prime Video in February 2023

Awards season is here and there are plenty of nominated and gong-laden films that you should roll out the streaming red carpet for.

Being a farmer is a way of life 24 hours a day, 7 days a week. When it’s calving season, sometimes sleep isn’t even an option as there’s no telling when a calf is on its way. Missing a birth could be the difference between life and death.

Vodafone’s IoT platform and roaming capabilities have helped Moocall give farmers peace of mind during calving season.

“It gives you great peace of mind, if I think there’s something wrong and I’m away, I can ring my Dad and he can come down and check them if he’s not on the farm,” farmer Garrett Behan told Vodafone.

“Everybody will lose one… And I hate it, I absolutely detest losing that calf.

“Moocall to me, if it saves one calf’s life… it’ll pay for itself in a year.”

150,000 calves born safely with Moocall sensor linked to Vodafone's IoT Network

The UK mortality rate of calves and cows during birth could be reduced by as much as 80% predicts Moocall, the developer of a unique calving sensor linked to Vodafone’s Internet of Things network.

Moocall’s robust sensor attached to the cow’s tail can predict up to an hour before that cow is going to calf. The device then sends a text message to the farmer so they can be present and manage birthing complications swiftly.

Emmet Savage, founder and CEO of Moocall said: “These guys are very attached to their animals, they care for them and the loss of a calf or even in some cases a cow, can be significant emotionally as well as financially to the farmer.”

How the Internet of Things is helping Defra and Forest Research understand our forests

Vodafone has been working with Defra and Forest Research since July 2020 to investigate how Narrowband-IoT (NB-IoT) technology could help monitor tree growth and support research into the role trees play in tackling climate change. 

Vodafone’s IoT technologies are also helping its partners monitor:

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