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marketing research

London skyline, featuring London Eye and Big Ben, at sunset.

New research revealed as Vodafone voted London's Best Network

Press Release | Press Office | 05 May 2026

Vodafone today launches research that delves deep into the UK’s mobile habits, revealing that the most popular message sent by Brits is “love you”, followed by “are you ok?”, “lol”, “haha” and “home safe”.

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