As Vodafone UK launches Digital Parenting Pro, a content controls hub for parents and carers, Nicki Lyons, Chief Corporate Affairs & Sustainability Officer, reflects on how resources like this can protect kids from unsuitable content and help families have more informed conversations around online safety.
Parenting can be scary and overwhelming at the best of times, but now that we have the added worry about what our kids are watching and engaging with online, it’s a wonder we get any sleep at all.
My three teenagers – 14,16 and 18 – have grown up in a digital world, with the internet and search engines at their fingertips. This has been both a blessing and a curse from my point of view, and at times has left me feeling like the world’s worst mum! I’m sure I’m not alone in feeling this way.
Research we’ve commissioned finds that parents reckon their kids become more digitally savvy than them by the age of 12, using tech terms that are frankly baffling. And nearly two-thirds of parents wish they were more digitally literate.
This is one of the reasons why we’ve launched Digital Parenting Pro, our new content controls hub, in partnership with Digital Awareness UK and including top tips from the NSPCC. It equips parents and carers with all the information and tools they need to keep their children safe online, with direction on what parental controls and safety settings are available across the most popular apps, games and devices.