Fans at BST Hyde Park enjoyed a spectacular time-synced 3D show, viewed through a special app.
Vodafone and British icon Elton John came together at BST Hyde Park on the evening of 24 June to deliver a unique augmented reality show that paid tribute to the NHS and frontline workers for their incredible efforts during the pandemic.
Using cutting-edge AR technology to take Elton’s highly anticipated Farewell Yellow Brick Road tour to the next level, the performance, which took place during the singer’s iconic song I’m Still Standing, saw fans enjoy a spectacular time-synced 3D show, viewed through a special app.
Speaking after the show Elton John said: “I’ve always loved to innovate with my performances and be as creative with the visual side of my shows as I am with the songs themselves. That’s why this Vodafone AR experience was so exciting tonight, and why I’m delighted to be able to dedicate it to our NHS and frontline workers. When you look at the first shows I did at the Troubadour back in the 70s, to what’s possible now, it’s completely transformed, and I’m fascinated about what this technology could mean for the future.”
Max Taylor, Consumer Director at Vodafone UK, said: “It’s fantastic to see so many NHS and frontline workers enjoying the tech tribute we designed for Elton John’s iconic song, I’m Still Standing. We hope we helped the audience feel connected to the performance in a new, exciting way and that it will be one that they will remember for a long time to come.”
The AR performance is part of Vodafone’s wider commitment to use its technology and connectivity to enhance festival experiences for music fans this summer.
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