Press Release | 31 Jul 2015


Vodafone UK announces that its PAYG customers will be able to TopUp at any time of the day while out and about, and in a matter of seconds, thanks to Powa Technologies’ mobile commerce platform, PowaTag.

  • Innovative PowaTag platform allows customers to TopUp in a matter of seconds using a mobile or tablet
  • Vodafone UK customers no longer confined to store opening times and can TopUp from catalogues and retail posters regardless of the time or day of the week
  • The TopUp solution can be found across selected Vodafone UK stores and other national retailers such as Argos, Tesco, Co-Op and Sainsbury’s

Vodafone UK today announces that its PAYG customers will be able to TopUp at any time of the day while out and about, and in a matter of seconds, thanks to Powa Technologies’ mobile commerce platform, PowaTag.  The solution turns magazine adverts, catalogues, posters and even product packaging into immediate points of sale, allowing customers to TopUp directly simply by scanning a specialised tag.

All customers will have to do is download the app, scan the PowaTag, choose their TopUp value and they’re good to go – topping up really just got that easy.  The app allows for a quick and seamless process, as users only have to enter their personal information and card details once and can also receive automatic email receipts.

Vodafone customers will be able to use the PowaTag solution to TopUp in a variety of locations and destinations across the UK, including Vodafone’s more than 500 retail stores  as well as Argos, Brighthouse, Co-Op, Sainsbury’s, Tesco, JD Williams and Wilkinsons stores. Thousands of international students coming to the UK in September have also received a Vodafone SIM pack from UCAS this month with a PowaTag printed on the back, which allows them to TopUp as soon as they arrive.

Cindy Rose, Consumer Director at Vodafone UK, comments:  “Our customers have told us they wanted a tool that allowed them to Top Up swiftly at their leisure at a time which is convenient and which suits their schedule.  Our Pay As You Go plans offer great value and which are affordable and flexible: with this TopUp addition we are making Vodafone the network our customers can depend on.  ”

Dan Wagner, CEO and Founder of Powa Technologies, comments: “PowaTag allows people to top up their phones virtually anywhere at any time and with 46million people expected to use smartphones by 2018 in the UK[1], so this is perfect timing for us to team up with Vodafone.  Mobile users can top up quickly, efficiently, and effortlessly using our platform.

“We created PowaTag to give people a universal solution to complete everyday transactions quickly and efficiently – it allows them to do anything from topping up their mobile phone, purchasing a handbag, or donating to charity, while turning almost any medium into virtual shop fronts.”

PowaTag is a free mobile app available from the iTunes and Google Play stores.

[1] eMarketer, 11.12.14 –


About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

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