Press Release | 24 Aug 2020

Apple fans: Upgrade to the latest iPhone every year, fee free, with Vodafone’s Annual Upgrade Promise

  • Customers who buy an iPhone 11 (on any plan) can choose to trade it in anytime after 12 months for the latest iPhone with no early upgrade fee with Vodafone’s Annual Upgrade Promise. The offer is valid from today (24 August).
  • The iPhone 11 Pro, iPhone 11 Pro Max and iPhone SE are also available with double data.
  • Enjoy the latest iPhone with unlimited data plans on the UK’s best mobile data network.*

With Vodafone’s Annual Upgrade Promise, Apple fans buying the iPhone 11 or iPhone SE can choose to trade in their handset anytime after 12 months for the latest iPhone,** without paying an early upgrade fee. That means Vodafone customers on any plan can experience the excitement of unboxing a new iPhone every year. The offer is valid from today.

Thanks to Vodafone’s summer data deals, customers can purchase an iPhone 11 Pro, iPhone 11 Pro Max or iPhone SE with double data until 3 September. These great deals make the iPhone SE with 48GB data (was 24GB) just £39 per month (£19 up-front cost).

All iPhones can be teamed with one of Vodafone’s unlimited data plans which allow customers to use as much data as they like on the UK’s best mobile data network. Customers selecting an Unlimited Max plan will be able to enjoy speeds as fast as the device and network will allow – making it perfect for streaming their favourite TV shows and music on the move. When the time is right to travel again, customers can take advantage of Vodafone’s leading roaming offers, including 81 destinations, including the United States of America, Australia and Canada, as well as access to 5G in more places across Europe than any other UK operator.

Max Taylor, Consumer Director, Vodafone UK, said: “Our Annual Upgrade promise lets our customers have the latest iPhone every year without prohibitive upgrade fees. Combine this promise with our market-leading unlimited data plans, unbeatable roaming and Very Me rewards, all on the UK’s best mobile data network and Vodafone sets the benchmark for Apple lovers looking for a great deal.”

Vodafone is the only network to include AppleCare services as standard when buying Vodafone Insurance for any Apple handset and Vodafone customers get an extended 24-month warranty for all Apple handsets.

What’s more, with VeryMe – Vodafone’s loyalty programme – Vodafone customers can also enjoy a wide range of exclusive rewards, treats and discounts. More than 28 million rewards have been claimed to date and customers now have the opportunity to share the love and gift selected rewards to a person of their choice, regardless of which network they are on.

Customers looking to take advantage of the Vodafone Annual Upgrade Promise can see all of the great value iPhone plans by visiting Vodafone’s website.


Notes to editors

* nPerf Award: Based on nPerf testing during 2019, Vodafone was awarded Best 2019 Mobile Internet Performance vs EE, O2 & Three. Results based on 35,664 tests carried out on the nPerf app in the UK. As of Jan 2020. For full verification see Vodafone’s website.

** Customers need to take out a new 24-month airtime plan.

**Annual Upgrade Promise is available on iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max and iPhone SE on contracts purchased from 24 Aug 2020 onwards.

More Topics

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587