Press Release | 20 Sep 2019

Be Unlimited with the plans that Apple lovers have been waiting for

  • Pick up the new iPhone 11 with 1GB of data for £33 per month (£99 upfront cost) when you trade in your old iPhone*
  • Buy the new Apple Watch Series 5 with cellular connectivity today at Vodafone UK – the UK’s best mobile network**
  • Pick one of Vodafone’s three new unlimited data plans – the perfect partner for the new generation iPhone
  • 12 Month Upgrade Promise – upgrade to a new handset with no early upgrade fee after 12 months
  • Trade in your old iPhone and Apple Watch and get up to £20 off a month for the duration of your contract (£480 in total)
  • New iPad available to pre-order from £26 per month (£80 upfront cost) including 1GB of data
  • Choose Spotify Premium, Amazon Prime Video, Sky Sports Mobile or a NOW TV Entertainment Pass for an extra fee
  • Vodafone is the destination for Apple lovers, with 24/7 customer service, our Apple Watch Tech Team ready to help, next day click and collect for orders placed up to 10pm and AppleCare Services included as standard when you buy Vodafone insurance


The new iPhone 11, 11 Pro and 11 Pro Max are now available to buy at Vodafone UK – the UK’s best mobile network according to Trusted Reviews. Vodafone is also announcing its new ’12 Month Upgrade Promise’ – allowing customers to upgrade their new iPhone to any handset in 12 months’ time with no early upgrade fee.  Furthermore, existing iPhone owners can trade in an iPhone 8 or above and receive up to £15 off a month for the duration of their contract – saving you up to £360.  This means, customers trading in their old iPhone can pick up a new iPhone 11 with 1GB of data for £33 per month (£99 upfront cost)

All of the new iPhones can be teamed with one of Vodafone’s ground-breaking new unlimited data plans. Unlike other networks, our Unlimited Max Plans include inclusive roaming in 77 destinations including USA. And new for iPhone, our unlimited plans get even better, with unlimited MMS for just £2.50 per month – the only offer of its kind from a major operator. Customers who trade in their old device can pick up a new iPhone with unlimited data from:

  • iPhone 11 – for £45 per month (£29 upfront cost)
  • iPhone 11 Pro – for £57 per month (£49 upfront cost)
  • iPhone 11 Pro Max – for £63 per month (£49 upfront cost)

For an overview of our pricing, please see here:

Switching to Vodafone has never been easier, simply text ‘unlimited’ to 60264. Customers can also take advantage of Vodafone’s Apple Watch Tech Team – a dedicated team of tech advisors who will support with iPhone and Apple Watch queries, giving customers a hassle-free experience.

Vodafone’s best ever ‘Red Ribbon’ customer service offering makes it the destination for Apple lovers. Unlike other networks, Vodafone provides all pay monthly customers with free customer service 24 hours a day.  This is perfect for those who are busy during the day and like to speak with an advisor in the evening. We’re the only network to include AppleCare Services as standard when buying Vodafone Insurance for any Apple handset and we give our customers an extended 24 month warranty for all Apple handsets. Plus our online and in-store tech team are equipped to fix any hardware or software issues.

Customers can also get support via their smartphone or tablet on Vodafone’s new and improved MyVodafone App. The app has been redesigned to provide a simpler user experience, with our chatbot, TOBi, easily accessible for any quick questions.   And with VeryMe – Vodafone’s loyalty programme – customers can also enjoy a wide range of exclusive rewards and discounts.  Over 2.5 million customers are already using VeryMe and enjoying weekly treats, rewards and discounts.

Customers who order their new iPhone with Vodafone before 10pm can collect it at one of 400 stores the next day at no extra cost. Vodafone guarantees that customers who use the click and collect method will have their phone reserved for them at their chosen retail store. This means that, unlike other operators, you won’t waste time travelling to a local store to find stock has run out.

The new Apple Watch Series 5 with cellular connectivity is also available at Vodafone UK today. The new smartwatch from Apple is the most capable Apple Watch ever. The Apple Watch Series 5 features Apple’s innovative new Always On Retina display – so the time and notifications are always visible. Customers can pick one up for £17 per month (£279 upfront cost). Customers who trade in their cellular and non-cellular versions of Apple Watch 3 or above can also get up to £5 off a month. Customers who trade in both an iPhone 8 (and above) and Apple Watch (3 and above) can get up to £480 off the duration of their contract.

The new iPad is also available to pre-order at Vodafone UK. Customers can pick one up from £26 per month (£80 upfront cost) with 1GB of data per month. The new iPad is available with 32GB of memory in Space Grey or Silver. The 128GB memory variant is available in Space Grey.

Customers can also combine their new device and pay monthly plan with Vodafone’s award winning home broadband. ‘Vodafone Together’ is a mobile and broadband bundle that gives customers money off their monthly bill. Plus, customers who wish to add another SIM-Only plan to their account will also get 15% off each additional line.

Vodafone is also offering 25% off a ‘Protection Pack’ which is made up of an XQISIT Tempered Glass Screen Protector and XQISIT Clear Flex Case for £15. This offer is available until 31st October 2019 and can be purchased online or on the phone with our customer advisors.

A Vodafone Entertainment Partner is the perfect match for unlimited data and a new iPhone. Customers on selected pay monthly plan can choose between Spotify Premium, Amazon Prime Video, Sky Sports Mobile or a NOW TV Entertainment Pass for an extra fee.



*Customers can receive up to £15 a month off their monthly plan when trading in an iPhone 8 or above

*The UK’s best mobile network according to Trusted Reviews

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587