Press Release | 01 Jul 2016


  • Vodafone Pay as you go customers can now stream and share their holiday moments worry-free thanks to inclusive roaming across 40 destinations*- that’s more than any other UK mobile provider.
  • Throughout July and August, Pay as you go customers will receive, 100 minutes, 100 texts and 500MB of data to use whilst roaming within Vodafone’s inclusive roaming zone.
  • Vodafone’s £20 and £30 Big Value Bundles now give customers double data in the UK as well.

Today Vodafone UK is marking the start of summer with the launch of inclusive roaming on its Pay as you go Big Value Bundles. Whether lounging in Lisbon or chilling out in Oslo, customers can now make the most of their smartphone on holiday, thanks to a generous inclusive roaming allowance which can be used across 40 European destinations.

Vodafone’s inclusive roaming covers more destinations than any other network. And with 4G in 34 destinations, customers are now free to share their holiday moments with a plan that keeps up with them. Throughout July and August, customers will receive 100 minutes, 100 texts and 500MB of data to use anywhere in our inclusive destinations. So wherever they’re heading, they can always be connected to the things that matter most.

Combined with our latest 4G smartphone, the Vodafone Smart ultra 7 which is available for only £135 on Pay as you go, it’s a great deal offering the latest tech with plenty of data. Fully equipped with a quick shot 13MP rear-facing camera and 5MP front-facing ‘selfie cam’ with flash, as well as a sharp 5.5inch full HD display, the Vodafone Smart ultra 7 delivers a stylish finish with a first rate performance at an unbelievable price.

Glafkos Persianis, Vodafone UK Commercial Director, said “We are pleased to offer customers such great value for money on our Pay as you go Big Value Bundles. It’s important for us to allow customers to feel free to enjoy their smartphones on holiday worry-free with inclusive roaming, so they can share their holiday moments with the people they love the most, wherever they are.”

This offer follows a recent increase in Big Value Bundle UK data allowances, giving customers the freedom to enjoy more of what they love for less, with double the data on selected Big Value Bundles.* Meaning that Vodafone customers can take advantage of our network in the UK as well as our inclusive roaming destinations this summer.




  • Big Value Bundle (BVB): UK use only.  Calls & texts to standard UK mobiles and landlines (01, 02, 03).  Last 30 days.  Automatically renews every 30 days if you have enough credit. Opt out by calling 2345 for free. Terms apply see
  • *BVB data increases: £20 BVB was 2GB now 4GB. £30 BVB was 6GB now 12GB.
  • Inclusive roaming: Available with your Big Value Bundle for use in our Europe Zone. Offer ends on 08.16 on the £10, £15 and £20 Big Value Bundles. For a list of countries, charges and terms, see  After the promotion ends, roaming will continue to be included on £30 BVBs.
  • More destinations than any other network: Compared as of 11.05.2016. For verification see
  • 4G: Limited coverage. See


About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587