Press Release | 23 May 2014


  • Community-led initiative with Vodafone brings much needed mobile coverage to Wiltshire community
  • Middle Winterslow chosen from more than 170 other rural communities across the UK for Vodafone coverage solution

Middle Winterslow in Wiltshire is the latest community across the country chosen by Vodafone UK to develop their own ‘community-led network’ which is now bringing much needed mobile coverage to homes and businesses in the area.

Working with the community and local MP John Glen, Vodafone UK has installed four Open Sure Signal units, which use innovative femto cell technology to provide a Vodafone 3G signal to areas which traditional mobile coverage has been unable to reach. About the size of a small suitcase, the units use existing broadband services to deliver the mobile signal needed to provide 3G coverage, where before there was little or none. The units have been placed across the village, including on top of the Lord Nelson and Lions Head pubs, the Village Hall and Lynchett Cottage.

Ofcom’s latest annual Communications Market Report highlights that half the UK population now use their mobile phone to access the internet.* So Vodafone Open Sure Signal not only enables Vodafone 3G voice services, but also provides the community with much needed access to the internet via their mobile.

As well as using Open Sure Signals to plug rural “not-spots”, Vodafone is also committed to increasing the scale of its existing network and plans to invest more than £1 billion in 2014 on its network and services this year. That investment comes on top of the £802m that Vodafone spent acquiring the widest portfolio of mobile spectrum in last year’s auction of new capacity by Ofcom. Vodafone has committed to provide coverage using 2G, 3G and 4G services to 98% of the UK population by the end of 2015.

John Glen, MP for Salisbury and South Wiltshire commented: “Wiltshire has always suffered from poor connectivity and the local community recognised the importance of this issue, fighting long and hard to find a solution. Vodafone’s Open Sure Signal trial in Middle Winterslow has shown that with the right technology, rural communities can receive the connectivity that they deserve. They are already benefiting from the huge social and economic benefits that having a 3G signal can bring, and I am delighted that Vodafone has come on board to make this possible.

Gordon Verity, a member of the community who was instrumental in securing Middle Winterslow’s participation in the trials, commented: “We are really pleased that Middle Winterslow was chosen to be one of the twelve communities in this innovative Vodafone trial. Rural communities can sometimes suffer from poor connectivity and Middle Winterslow has always had particularly limited mobile reception. When we heard about this trial with Vodafone, we were determined to be involved and the Vodafone 3G signal is bringing real benefits to the community and its visitors.

Paul Morris, Head of Government Affairs at Vodafone UK added, “Middle Winterslow has shown how real partnership between the local community and their MP is the answer to helping to bring mobile coverage to rural communities. Without the support of John, Gordon and the whole community, this project wouldn’t have been possible and we’re delighted the community is now benefiting from their great coverage.

Notes to editors:

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

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Twitter: @VodafoneUKNews


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