Press Release | 13 May 2016


Bringing you a stylish and super-slim smartphone for a ground-breaking price – the Vodafone Smart prime 7 (£75 pay as you go) is simple, easy-to-use and full of all the features you want from your mobile phone!

Bringing you a stylish and super-slim smartphone for a ground-breaking price – the Vodafone Smart prime 7 (£75 pay as you go) is simple, easy-to-use and full of all the features you want from your mobile phone!

The Vodafone Smart prime 7 is ideal for those who want quick and easy access to their social media channels, emails or apps. It’s also the perfect choice for selfie addicts who’ll love the enhanced 5MP front facing camera, equipped with a two-finger shutter trigger for even better and sharper selfies.

What’s more, the high definition 5 inch screen offers sharp and vibrant colours, so you can stream your favourite TV series or browse your photo albums with first class clarity.

Running on Android 6.0 Marshmallow, the Vodafone Smart prime 7 is supported by a long lasting battery – thanks to the Google Doze feature – and ample memory for all your music, videos and apps so you’ll have peace of mind knowing your smartphone will last you through the day.

Pay as you go customers can enjoy the new Vodafone Smart prime 7 on Vodafone’s ultrafast 4G network from as little as £16 per month, which includes unlimited texts, 250 minutes and 250MB of data to use within the UK. Alternatively, customers who opt for a Red 1GB Bundle will receive unlimited UK texts, unlimited UK minutes, 1GB UK data and 500MB of inclusive roaming data for £24 per month.

Launching alongside the Smart prime 7 is the NEW Vodafone Smart first 7 – an easy-to-use and affordable handset that also looks good for just £25 Pay as you go. With a highly responsive 3.5 inch touchscreen, a 2MP camera and a speedy Android 5.1 operating system, it’s perfect for first time smartphone users and brings you all the advantages of an Android smartphone – for a fraction of the price.

Plus, Vodafone are offering all new and upgrading mobile customers a 30 Day Network Guarantee – giving them the freedom to experience the strength and quality of Vodafone’s network for 30 days before they fully commit!

Both devices will be available on Vodafone’s ultrafast 4G network, which now extends to 839 larger cities, towns and districts as well as thousands of smaller communities across the UK.

The Vodafone Smart prime 7 is available in either Graphite Black or Boron White, and the Vodafone Smart first 7 is available in Volcano Black and will be launching in Tech White towards the end of May – for further details please visit the Vodafone online shop.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587