Press Release | 17 Oct 2019

How do big companies encourage women to take up senior leadership roles?


Helen Lamprell, General Counsel and Director of External Affairs, Vodafone UK, discussed Vodafone’s new report – Driving Gender Diversity at the Top: 2019 & Beyond – on the BBC’s Worklife programme this morning.

The report looks at FTSE 350 companies that have strong records encouraging women in to leadership roles and identifies how they did it.

Interviewed by Worklife anchors Sally Bundock and Karin Giannone, Helen spoke about the importance of active sponsorship and mentorship within firms to foster a culture of progression and ambition.

Helen also talked about what she described as “the more surprising factor of a high level of board visibility” to support broader steps toward diversity.

“It’s not just about seeing high-profile women,” she said, “it’s about seeing the board in general – busting the super-human-boss myth. If people can see the boss as a human being, they’re more likely to aspire to that position themselves.”

The old adage that “if you can’t see it, you can’t be it” is especially true for women, she believes.

For more information on the report, please click here.


About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

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Twitter: @VodafoneUKNews


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