Press Release | 11 Feb 2020

Vodafone UK brings 5G to life with Kevin McCloud in prime-time Channel 4 series

Vodafone has teamed up with Channel 4 to launch Kevin McCloud’s Rough Guide to the Future, a three-part prime-time series exploring how we are becoming more connected than ever, with innovations like 5G set to change the way we live.

Managed by Wavemaker Content in partnership with Channel 4 and produced by Boundless, Kevin McCloud’s Rough Guide to the Future will be amplified by social media content, digital activation and the traditional TV spot.

The prime-time entertainment series is the first advertiser-funded programme from Vodafone to air on terrestrial television. It will be broadcast on Channel 4, and the first episode will air on Wednesday 12th February at 9:00pm.

The UK roll-out of 5G is the biggest technology evolution since the emergence of the smartphone. Although it offers seismic potential for businesses and the public, allowing us to live and work better through 5G-enriched applications and enabling huge innovation, many consumers currently perceive its key benefit as just significantly faster download speeds. Vodafone is leading the roll-out of 5G across Europe, and is focused on building consumer trust and awareness as it begins to become more widely available.

Creating the future

The TV series investigates the effect technology will have on our lives in a humorous, relatable and entertaining way. Across three 60-minute episodes, Kevin McCloud will challenge a group of cynical celebrities to discover how innovations, including 5G technology, are driving the latest in technical advancement. This includes sending comedians Jon Richardson and Phil Wang, and presenter Alice Levine, to far-flung destinations including China, Japan and America, where they encounter robotic butlers, lab-grown meat, driverless cars and other futuristic tech.

Max Taylor, Consumer Director, Vodafone UK said: “We want the public to know that our investment in 5G, which sees us offer it in more places than any other network and at no extra cost, is about so much more than lightning-fast download speeds. It is about connecting us for a better future. This new series brings to life the huge possibilities that 5G can unlock in areas as diverse as robotics, sustainability, and communication. I hope it will inspire the nation as to the potential of 5G.”

Vodafone is the only network operator with 5G roaming in 108 place across Europe including 40 locations in the UK and 68 across Germany, Spain, Italy and Ireland.

  • Kevin McCloud’s Rough Guide to the Future was commissioned by Channel 4 Science and Adventure Commissioning Editor Jonah Weston and produced by Boundless executive producers Ben Mitchell and Jack Kennedy. Boundless is part of Fremantle UK.

For further information:

Vodafone UK Media Relations

Telephone:  01635 693 693

Twitter: @VodafoneUKNews

Website: https;//

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About Vodafone UK

Vodafone UK connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed line connections, home and office broadband and the Internet of Things (IoT).

Having made the UK’s first mobile phone call and sent the first text message, Vodafone has a history as a tech pioneer. In 2018 we made the UK’s first live holographic call using 5G, and were first to start carrying live 5G traffic from a site in Salford, Greater Manchester. We now have 5G in more places than anyone else, with multiple locations now live across the UK and the rest of Europe.

Today we serve more than 18 million mobile and fixed line customers in the UK, with 4G network coverage at 99%.  Our customers voted us the UK’s Best Mobile Network at the 2018 Trusted Reviews Awards – for the second year in a row. To help deliver Gigabit UK, our full-fibre broadband roll-out programme now covers 15 UK towns and cities through partnerships with CityFibre and Openreach.

Connectivity is at the heart of what we do as it gives us a huge opportunity for good. We are using our network, products, talents and technology to help society prosper and respond to significant social and environmental issues.  Our free Digital Parenting magazine is helping families and schools across the UK to navigate the online world safely. Meanwhile, the Vodafone Foundation’s work with researchers at Imperial College is developing personalised cancer treatment using the processing power of smartphones.

We are part of Vodafone Group, one of the world’s largest technology communications companies, with mobile operations in 26 countries, partnerships with mobile networks in 55 more, and fixed broadband operations in 19 markets.  As of 30 September 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers, and 22 million TV customers – including all of the customers in Vodafone’s joint ventures and associates.

For more information about Vodafone UK, please visit:




Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587