Press Release | 13 Dec 2016


Vodafone UK is leading the way to change the mobile industry’s ‘use it or lose it’ approach to Pay as you go customers.  From today, Vodafone’s Pay as you go customers using its Data Rollover on Big Value Bundles can carry over their unused data from one month to the next1. This means they can use every last byte they’ve purchased – giving them even better value for money2.

Data Rollover is Vodafone’s latest initiative to ensure its Pay as you go customers enjoy the most competitive and cost-effective bundles available.  Earlier this year, it introduced inclusive roaming on select Pay as you go bundles3, as well as mid-month upgrades, giving customers the flexibility to renew allowances at any time. Coupled with increased data extras, of up to 2GB for £10, Pay as you go customers really can make the most of Vodafone’s network like never before.

To enjoy Data Rollover, customers simply need to top up to renew their Vodafone Big Value Bundle within the 30 day period and any unused data will roll over into the next 30 days, adding to their new allowance. Vodafone’s Big Value Bundles provide the flexibility of Pay as you go as well as plenty of generous 4G data options ranging from 500MB to 12GB3. So whether streaming video clips or sharing snaps online, there’s a bundle to suit everyone.

Glafkos Persianis, Vodafone UK Commercial Director said: “We are delighted to be offering yet another industry first to our customers by introducing Data Rollover. Through listening to our customers, we’re determined to simplify our products and offer even better value for money, so that they can enjoy the UK’s winning network wherever they are.”


 Notes to editors:

1Available when you top up to renew your Big Value Bundle within the 30 day period. Unused data will then rollover into the next 30 day period (Max 1 month carry over). Rollover data will expire at the end of your renewed Big Value Bundle 30-day period. Terms & exclusions apply.

2As found by P3 Connect benchmarking (November 2016) in an evaluation of the performance and service quality of the UK’s mobile networks.

3Inclusive roaming is currently available on the £30 Big Value Bundle. More information on Big Value Bundles and terms can be found online.


About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


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