Press Release | 02 Nov 2016


Vodafone UK’s Christmas 2016 advert has arrived and is available to watch across YouTube, Twitter and TV.


It’s a snowy Christmas Eve and the three Vodafone guys are meeting with friends, family and loved ones to celebrate – a tradition they’ve held for many years where they all come together at a picturesque cosy village pub to catch-up over a few festive mince pies.  There’s lots for them to celebrate, the last time the three were together was when they unveiled the end of home broadband line rental charges and there’s introduction of a new character, a girlfriend!


Sadly, one is stranded halfway across the country on a broken down coach.  Not letting the distance stop their fun, they use video calling across Vodafone’s even bigger and better network to bring them together and enjoy an enthusiastic game of charades whilst located in different postcodes.  In a heart-warming scene, friends, family and even some of the locals at the pub come together to re-enact the charades and there’s even a magical moment with a dog called Dodger that really brings the game to life.


The advert, which premiered during The Price of Britain Awards last night on ITV1 can also be viewed on the Vodafone UK YouTube channel, here:].  In addition, Vodafone will be using ‘First View’ on Twitter to launch the new advert and campaign for 24 hours across Twitter.


Bilge Ciftci, Head of Brand at Vodafone UK said; “Our Christmas advert demonstrates the importance of our network in bringing people closer to their loved ones at Christmas, whilst perfectly capturing the nation’s mood at this magical time of year.”


The advert was created and developed by Grey London and features the track I Feel Free by Cream.  The pub featured in the advert is The George and Dragon in Long Hanborough near Oxford and the snow setting was created by Snow Business who also supply the sets for Game of Thrones.



– ends –

Notes to editors:

Vodafone Christmas TVC credits:


Grey London


Executive creative director

Nick Rowland



Mark McCall

Richard Dorey

Jonathan Rands

Alex Tizard


Managing Partner

Eleni Sarla

Nathan Gainford


Group Business Director

Clare Jones


Business Director

Sophie Fredheim


Account Director

Louise Rutherford


Account Executive

Frank Amponsah-antwi

Alice Barnes


Planning Director

Amy Gilmore


Senior Planner

Sarah Oberman



Marcus Eley


Assistant Producer

Fritha Dickie


Production Company

Another Film Company


Director/Director of photography

Steve Reeves



Scott Crane



Tim Marshal


Post production


About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587