The latest brand campaign shows that, no matter where the summer takes you, Vodafone is keeping you and your friends connected.
Vodafone’s latest campaign highlights how Vodafone, as The Nation’s Network*, can help bring friends together to enjoy the best of the British summer.
From TV presenter Roman Kemp enjoying an afternoon at the pub with friends to a student’s joyful reunion at the train station, the campaign features a range of heartwarming moments.
To a soundtrack of the iconic Happy Mondays track ‘Step On’, these moments show how connectivity lies at the heart of a typical British summer.
At Vodafone, we know that summer is all about shared moments – whether you’re dancing in a field at Glastonbury, catching up with friends at the park, or bonding over the summer’s biggest sporting events. With 99% UK coverage, and official connectivity partner of Wimbledon, Glastonbury, Boardmasters and Kendal Calling, The Nation’s Network is here to keep those connections strong, wherever summer takes you.
Maria Koutsoudakis, Brand Director, Vodafone UK
Summer in Britain is basically when the friends group chat truly fires up. This campaign is grounded in real friendships, full of joy, and built around the little moments that make summer feel like summer. From memes to voice notes to Roman Kemp and his mates, it’s a proper celebration of how Vodafone keeps us all connected.
Mark Elwood, Chief Creative Officer, Leo Burnett UK
Some campaign assets will feature a few of the nation’s favourite summer events, including Vodafone’s flagship partnerships with Glastonbury Festival and Wimbledon, while others will be launched across major cities like London, Glasgow and Manchester.
And keep an eye on Vodafone’s social channels to see more of Roman Kemp, as he’s joined by famous friends and sports stars as part of the ‘Vodafone a Friend’ series, which sees heartfelt stories of friendship shared from across the nation.
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* Vodafone was named London’s Best Network on the basis of NET CHECK’s 2024 measurement report of objective mobile network performance in Greater London. This test used the latest commercially available equipment to test the performance of four mobile networks in October/November 2024. Vodafone’s network was tested in a range of voice and data service categories including accessibility, reliability, speech quality and speed tests using customer applications such as browsing of popular web pages, video streaming and more. NET CHECK revealed that Vodafone ranked first, ahead of other UK mobile providers in combined voice and data services, and first in data services specifically.
