News | 25 Oct 2019

Vodafone reaches landmark agreement to deliver major boost in rural mobile coverage

Vodafone customers in rural areas will receive a major improvement in mobile coverage and signal strength over the next six years.

Together with the other network operators, Vodafone today agreed a new industry-wide scheme to make 4G available to 95% of the UK landmass by 2025. This is on top of the 99% population coverage Vodafone already delivers.

In an unprecedented move, the mobile operators have agreed to work together to build new mobile phone masts and share existing ones with the support of HM Government. Called the Shared Rural Network (SRN), it will make the UK one of the best countries for geographic mobile coverage in Europe and ensure that UK consumers and businesses receive a wider choice of providers in remote areas.

The agreement will also mean far fewer new masts need to be installed, helping to save energy and reduce planning concerns.

In addition, Vodafone will also look to make as many sites as possible 5G-ready so customers can benefit from the new, faster and more reliable technology as it is rolled out more widely. Vodafone already has 5G in more places than any other operator and intends to extend its network to rural areas over the next few years.

Vodafone UK Chief Executive Officer Nick Jeffery said: “There is no other scheme like this in the world. It will spell an end to annoying mobile ‘not spots’ for hundreds of thousands of people living, working and travelling in the more remote parts of the UK. By working together, we will deliver better coverage while offering more choice for consumers and businesses using far fewer masts.

We will also bring 5G supported by full fibre to rural communities across the UK. From Northeast Scotland down to the Isles of Scilly, we are already delivering fast and reliable digital communications. We want to end the rural digital divide and provide a boost for the rural economy as more people get access to vital digital services. I’m proud Vodafone has led the way in this.”

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Notes to editors:

  • In 2019, 66% of the UK landmass has 4G coverage from all four mobile operators. By working together, we pledge that this figure will rise to 92% by the end of 2025, meaning that 95% of the UK landmass will have a 4G signal. The timetable is subject to the availability of public funding.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


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