The new research, into parents' views and concerns about getting their child's first phone, comes as Vodafone and the NSPCC launch their online resource to help parents make an informed decision.
- New research from Vodafone reveals choosing when to give a child their first mobile phone is as hard as choosing a school.
- Three quarters of parents feel it is important for a child to have a phone when they start secondary school. However, over half worry about it.
- Meanwhile, children are more excited to get their first phone than their first pet or bicycle.
- Vodafone announces its partnership with the NSPCC, launching a growing online platform of resources to help keep children safe online and provide top tips for buying children their first phone.
New research reveals choosing when to give a child their first mobile phone is one of the hardest decisions a parent will make, with 36% saying it ranked equally as hard as choosing which school their children should go to (36%) and only topped by deciding when a child should go to the park or shop themselves (56%).
The study by Vodafone, to mark the announcement of their new partnership with the NSPCC and a new platform of resources, also found that while parents find the decision hard, overwhelmingly, they felt a phone was important to have when a child goes to secondary school (74%), to keep them safe when travelling to and from school (42%) and to know where they are when they’re out on their own (45%).
The data also suggests parents lack confidence in setting up safety features on key applications that children use, with many feeling in the dark with newer apps like BeReal (93%), Snapchat (85%) and TikTok (81%). Meanwhile, over half (53%) say the decision is difficult because they are worried about them seeing inappropriate content or being bullied online.